TechnoLawyer: SmallLaw

Coming today to SmallLaw: While most people think of the web as a global village, it's also hyperlocal. If your law firm has a local rather than national clientele, you need to harness this latter aspect. Fortunately, improving your local search rank costs very little but you need a user guide. In this issue of SmallLaw, online legal marketing expert Gyi Tsakalakis sets forth three essential steps for local search marketing success. From Google to your "NAP" to the top legal directories, Gyi explains how to best use your time. Also, don't miss the SmallLaw Pick of the Week for a comparison of social media works and old media for marketing.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Coming today to SmallLaw: Our editorial team has selected and linked to 67 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

You're Not Too Small for Strategic Planning

Startup Law Firm Boot Camp

A Better LinkedIn Strategy Than Magic Beans

The Latest Research on Press Releases

Congratulations to Jay Fleischman of Legal Practice Pro on winning our SmallLaw Pick of the Week award: A Lawyer Reflects on His Content Marketing Efforts

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Coming today to SmallLaw: Created by lawyers, MyCase has established itself as one of the major cloud practice management systems. In this issue of SmallLaw, lawyer and software connoisseur Chandra Lewnau evaluates MyCase from the perspective of both a power user like her and a newbie like several of her colleagues. The result is the definitive MyCase review, touching on virtually every feature from importing data to user experience to calendars and contacts to tasks and workflows, and much more. Also, don't miss the SmallLaw Pick of the Week for new research on how to improve the performance of your law firm's website.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Coming today to SmallLaw: Our editorial team has selected and linked to 51 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Meet Brad Reaves of ReavesColey

Legal Services Startups (Know Thy Enemy)

The Elements of Social Media Profiles

Having Fun With Nostalgic Marketing

Congratulations to Sharon D. Nelson and Jim Calloway of Legal Talk Network on winning our SmallLaw Pick of the Week award: How to Ethically Leave or Dissolve a Law Firm

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Coming today to SmallLaw: You can't swing a large law firm pay stub without hitting a fancy videoconferencing room that now collects dust. Consider yourself lucky that you work in small law firm which didn't have the capital to waste. In this issue of SmallLaw, law firm CIO Matt Berg explores the client-led shift to future-proof videoconferencing and other audiovisual applications using consumer-class technologies that cost virtually nothing. Also, don't miss the SmallLaw Pick of the Week to learn how some small law firms are fighting negative online reviews.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Coming today to SmallLaw: Stephen Babcock of Babcock Partners doesn't hew to stereotypes. His small litigation boutique competes against large law firms both for clients and in the courtroom. In this issue of SmallLaw, lawyer and journalist Marin Feldman profiles this Louisiana law firm and its founder. You'll learn how Babcock gained complex litigation experience directly out of law school, why his firm has invested more than $150,000 in technology (including the products purchased), and his secrets to success. Also, don't miss the SmallLaw Pick of the Week to learn how to obtain mainstream media coverage for yourself and your law firm.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Coming today to SmallLaw: Our editorial team has selected and linked to 66 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Why You Should Rethink That Morning Meeting

The Cost of Continuously Checking Email

SEO Is Dead but There's Hope

How Retargeting Works

Congratulations to Lee Rosen of Divorce Discourse on winning our SmallLaw Pick of the Week award: How to Measure the Credit Worthiness of Clients

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Coming today to SmallLaw: Our editorial team has selected and linked to 70 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Key Strategies to Start Your Solo Practice

A Lawyer's Personal Demons

Managing the Media in High Profile Cases

The Law Firm Name Game

Congratulations to Florida Esq. of Associate's Mind on winning our SmallLaw Pick of the Week award: My New Law Firm's Report Card for June 2014

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Coming today to SmallLaw: Our editorial team has selected and linked to 55 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

My Lawyer Is Better Than Your Lawyer

Dealing With Anonymous Posts by Employees

Top Eight Reasons to Update Your Website

Testing LinkedIn's New Blogging Platform

Congratulations to Eric Dewey of Lawyer Up! on winning our SmallLaw Pick of the Week award: The Top Six Skills of Top Rainmakers

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Coming today to SmallLaw: Our editorial team has selected and linked to 87 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

How to Set Compensation

Selling Your Practice (Video)

Why Directory Listings Still Matter

Real Estate Lawyers Should Try This Technique

Congratulations to Bruce Stachenfeld of Above the Law on winning our SmallLaw Pick of the Week award: Law Firms Firms Exist for This Reason

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.