Nearly every day, the mainstream media reports that the amount of spam sent continues to increase. To which I say: So what? The amount of spam sent is irrelevant. What matters is the amount of spam received by end users like me and you. Thanks to a shift from content filters (which tend to block legitimate e-mail) to more sophisticated methods (such as sender authentication) at large ISPs, the amount of spam received has steadily declined. Thankfully, one mainstream publication — TechNewsWorld — is reporting on this important development. Read more.
Update: I may have to change the title of this Post. AdWeek has published an article about the decline of spam. According to the article, "Microsoft said Hotmail users are receiving 60 percent less spam than a year ago, and AOL said user spam complaints in March were down 85 percent from a year earlier." Read more (abstract available for free; full article requires paid subscription).
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