In the last issue of TechnoGuide, I discussed using a legal blog as a search engine optimization tool. That same day, ClickZ published a poignant article about search engine optimization by Mike Grehan entitled "Why You Don't Rank on Search Engines." The article discusses link building, an important component of search engine ranking. In the article, Grehan writes: "Ask yourself, 'Why would anyone want to link to my site?' Be brutal." This question is indeed one that every law firm should ask before it embarks on a blog or an expensive redesign of its Web site.
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A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
