In the film Punch Drunk Love (which I don't recommend incidentally), Adam Sandler's character realizes that a pudding company has made a mistake with its promotion for free miles — buying pudding and racking up free miles turns out to cost less than buying a plane ticket.
Has the document management startup Authoritative.Net made a similar marketing goof with its version 2.5 release of FileCenter? Probably not (Todd Rapier and his cohorts are savvy marketers — they advertise in TechnoLawyer after all), but if you have lots of JPEG, PDF, or TIFF image files that you'd like to convert into text for free, listen up.
FileCenter 2.5 comes with two free utilities — FileConvert and PaperMaster Conversion. FileConvert batch converts JPEG, PDF, or TIFF image files into full-text searchable PDF files. The catch is that FileConvert works only in conjunction with FileCenter. But Authoritative.Net offers a free 30-day fully functional version of FileCenter, which means you could batch convert tons of image files during those 30 days free of charge. I have verified with Todd that this scheme will indeed work. Pudding anyone?
Of course, Todd and his team are betting that those who take advantage of this freebie will end up keeping and paying for FileCenter. That's probably a good bet considering the favorable reviews of FileCenter in recent editions in Answers to Questions.
FileCenter 2.5 and the free utilities should become available sometime this week.
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