In a recent issue of Fat Friday, I wrote: "I know from my discussion with vendors that their biggest obstacle remains ignorance, not a competitor's product." TechnoLawyer member Brad Jensen of LaserVault responds as follows: "Speaking as a long-time technology marketer (document management, scanning, and COLD), this is something I continually say to my salespeople. People have a limited amount of attention, and they tend to do today the same thing they did yesterday, because it is proven. That's why companies are still using paper (invented 1500 BC) and microfiche (invented 1955) to store their business records. The good news is for those organizations who adopt new, faster and more convenient technology, they quickly gain a competitive advantage over the majority of firms."
About Quips
A Quip is a brief member contribution for which we don't have room in our Answers to Questions or Fat Friday newsletters. Instead, Quips appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
