Chris Cardell has published an insightful article entitled Destroy Your Business in Five Easy Steps, which certainly applies to law firms. The five steps?
• Not communicating effectively with your existing customers.
• Relying on just one or two main forms of marketing.
• Running ineffective advertising.
• Failing to focus on the benefits that your product or service offers your customers and clients.
• Not using e-mail marketing effectively.
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A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
