Recently, AOL acquired Weblogs Inc., a Mark Cuban-financed startup company that operates dozens of enthusiast blogs, but which is best-known for Engadget.
Those of us in the online media business read MediaPost's Just an Online Minute, an e-mail newsletter about our little world. Naturally, the newsletter covered this deal, writing:
"America Online's decision to purchase Weblogs for $25 million is the latest example of the if-you-can't-beat-em-join-em attitude that, these days, established media companies exhibit toward consumer-generated sites.... These moves also suggest that the dichotomy between mainstream media ands [sic] user-generated content is breaking down. Perhaps the large corporate media companies are no longer as wary as in the past of giving citizen journalists and other consumers a platform."
The above characterization of Weblogs Inc.'s content as "user-generated content" (what we call "peer-written content" here at TechnoLawyer) is not correct. Weblogs Inc.'s pays freelance writers to write its blogs. That's not user-generated content, it's traditional content. The content just happens to reside in a blog with fewer layers of editing (or perhaps no editing). The only user-generated content Weblogs Inc. publishes consists of the reader comments below each article — no different than what you'd find in a mainstream media publication.
By contrast, here at TechnoLawyer, we not only publish user-generated content, we place it in the spotlight. For example, our Answers to Questions and Fat Friday newsletters consist of your contributions. If we have anything to say, we place our comments BELOW your Post, not above. Perhaps an even better example, our TechnoFeature newsletter consists of an article written by an expert in the subject matter, not by someone who earns their living writing.
Just to be clear, I'm not criticizing Weblogs Inc. We ourselves publish a newsletter — TechnoLawyer NewsWire — written by a freelance journalist. I've always felt that you need a mix of the two. Instead, I'm just pointing out an error in the use of the term "user-generated content." I have requested that MediaPost publish a correction, but it has not yet done so.
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