In today's issue of TechnoLawyer NewsWire, tech expert Jill Bauerle covers a new place on the Web where you can share your legal or other expertise, a service that enables you to search specific sites and save those searches, and a personalized virtual desktop accessible from any computer — all free. Don't miss the next issue.
Below you'll find one of the three articles from today's edition:
Use a Lens to Improve Your Firm's Visibility
By Jill Bauerle
Wikipedia relies on many experts in a given field to cover one topic. Squidoo takes the opposite approach by inviting experts to set themselves apart rather than collaborate. If you haven't already created a free "lens" (a Web page on steroids) on Squidoo, what's stopping you? Maybe you already have a blog or an "about" column on your Web site, but one more item that increases the likelihood of prospective clients finding you through Google couldn't hurt, right? Join Martha Stewart and others on this blog-meets-wiki mashup for sharing your knowledge, increasing your profile, and pointing traffic to your Web site. Each Squidoo lens consists of "modules" — building blocks. A number of different modules exist for different types of content — text, links, tags, feeds, etc. Thus, on your Squidoo lens, you can list your latest blog posts, link to court opinions involving your firm, provide an overview of your legal expertise, and much more. Each lens you create comes equipped with an RSS feed to which people can subscribe. Squidoo ranks its lenses daily according to frequency of updates, traffic, inbound and outbound links, and user ratings. Just as fun as it is to share your skills, Squidoo also teaches you new ones. Squidoo features lenses ranging from learning Mandarin to figuring out which colors work best on the Web. Squidoo promises a new feature soon that will earn royalties for you or your favorite charity — plus frequent flyer miles and hotel points. Squidoo is free. Learn more about Squidoo.
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