Coming June 27, 2006 to TechnoFeature: Have you ever noticed that companies sell the hottest computers on the basis of "size," "speed," "endurance," and "raw power?" These traits sell technology on Mars — the domain of men. With nearly two-thirds of lawyers being men, Mars-dominated sales pitches have worked. However, Venus is ascendant — half of new law graduates are women, as well as three-quarters of legal support staff. In this article, technology consultant Seth Rowland and his partner and Venusian Rose Rowland discuss technology from the female perspective and why the savvy marketer can no longer ignore this important demographic.
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