I have two remote controls similar in size and functionality, but one is much better than the other because of its design. I'm referring to Apple's remote and Griffin Technology's AirClick remote (see photo).
The Apple remote has an oversized Play/Pause button in the middle surrounded by Previous/Next on the left and right, and Volume Increase/Decrease buttons on the top and bottom. This layout is simple but brilliant — you can easily find every button without looking. Volume has long used an up/down metaphor so it makes sense to have these buttons at the top and bottom. Similarly, Previous/Next has long used a left/right metaphor so placing them on the sides also makes perfect sense.
By contrast, the Griffin AirClick remote is functional but lacks this elegant design. For starters, the buttons are all the same size. The Play/Pause button sits alone at the top so it's relatively easy to find without looking — but not as easy as the oversized button on the Apple remote). Also, the Previous/Next buttons and Volume buttons are easily confused because they both use a left/right and up/down placement.
So, what can a remote teach you about running a law firm? It just goes to show that you can stand out even if you basically offer the same services as other law firms. The key lies in delivering a superior user experience — not just the outcome of your clients' matters, but the way you go about achieving success.
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