Every law firm that relies on the Web to attract clients relies on Google and Yahoo. Combined, these two companies account for approximately 75% of all Web searches. Therefore, it's important to stay on top of these two companies and the news they generate.
But how? By reading the hundreds of articles published every day about them? That's what I used to do until I stumbled across the DailySearchCast. Hosted by search engine expert Danny Sullivan and his sidekick du jour, this 20-30 minute daily podcast (well, Monday-Thursday) covers the most notable developments in the search engine industry. Most of the coverage is devoted to Google and Yahoo — as it should be given their collective market share. Check it out.
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