In the late 1990s, entrepreneur Josh Harris set up a Web site at weliveinpublic.com, and set out to do exactly that. It proved a short-lived experiment — and he lost his girlfriend in the process. It just goes to show that a toilet cam is not a good idea on so many levels.
Earlier this month, Law Office of Perry Zivley, a husband and wife law firm in Houston, embarked on a similarly public experiment — taking their firm from the stone ages to the 21st century in 30 days — including a blog.
Marketing and technology consultant Jamie Parks has set up a blog to report on the progress, and has posted the first of what looks to be several video interviews on YouTube. He has also uploaded the recording of a marketing strategy meeting in which he discusses online marketing with the Zivleys.
So far this experiment is more interesting in theory than in practice. Nonetheless, listening to the strategy meeting is something of a guilty "fly on the wall" pleasure. Let's hope Jamie takes this work in progress to the next level in the next few weeks (and let's hope he tells the Zivleys about TechnoLawyer). Take a peep.
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A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
