Coming October 24, 2006 to TechnoFeature: Does it seem like sponsorships waste your firm's time and money? While sponsorships can drain your marketing dollars, they can also provide a terrific opportunity to increase your firm's business. In this article, marketing expert Anne Parys offers insight into one of the most misunderstood and misused marketing vehicles for the modern law practice. Whether you've never sponsored an event or have done so a zillion times, Anne will show you how a little structure and creative thinking can boost your return on investment.
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