Leap Legal, an Australian software company that sells LEAP (an integrated accounting and case management suite), recently released a video on YouTube about a lawyer who cannot find a file while an client impatiently waits on hold. The video is well acted — the guy playing the lawyer truly looks frazzled. Strangely, however, the video does not mention the product at all. Take a look (click here if you don't see the video below).
Perhaps the company felt that not mentioning the product would enhance the video's chances of becoming viral. But what good would that do? In my experience, mentioning a product has nothing to do with an online video's popularity. What does matter is creativity and talent. Advertising can entertain and sell at the same time. Case in point — Smirnoff's "Tea Partay" video, which despite mentioning the product several times during the video has nonetheless garnered more than 1.7 million views. Check it out (click here if you don't see the video below).
About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
