Every year we put together a "media kit," which discusses the marketing opportunities we sell. We will release our new 2007 media kit on November 29th. An important component of the media kit is the section that lays out our demographics.
While I doubt you have much interest in our marketing opportunities, I suspect you do have an interest in TechnoLawyer's demographics. Therefore, over the next few weeks, I'll share these statistics with you in TechnoGuide and here on our blog.
First up is a snapshot of TechnoLawyer members:
• 92.8% Work in the Legal Industry.
• 86.6% Work in the United States; 5.5% Work in Canada; 3.7% Work in Other Commonwealth Countries; 4.2% Work Elsewhere.
• 82% Work in Law Firms or Legal Departments.
• 83.9% Recommend, Make, or Approve Purchases for Their Firm.
• 62% Serve on Their Firm's Technology Committee.
How do these statistics square with your particular circumstances?
About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
