With so many forms of marketing available, you would think law firms would shun video since it's the most difficult to pull off. But YouTube's enormous audience lures more and more law firms every day since uploading a video doesn't cost anything.
Today, I bring you two law firm marketing videos. One features Michael Lynch at Levin Papantonio Thomas Mitchell Echsner & Proctor discussing food poisoning, and the other features Greg Schlender of the Schlender Law Firm discussing estate planning.
To its credit, Levin Papantonio has produced a slick TV magazine-style video in which Michael Lynch interviews an expert on food poisoning (no doubt the firm uses this expert in its cases). During the interview, you're treated to music, graphics, B-roll, and even a news crawl along the bottom of the screen. Michael is a natural with a smooth delivery (the expert less so, but she knows her stuff). Great job!
By contrast, the Schlender Law Firm's video features Greg Schlender sitting in front of a camera at his desk. The camera angle never changes, and Greg often looks at his notes. This is a shame because the Schlender Law Firm has branded its approach to estate planning, referring to its method as the "Family Fortress." This creative touch deserves a creative video to match.
While video is challenging to pull off successfully, it's not expensive thanks to desktop video editing software, royalty-free photos, videos, and music, and lots of film school grads seeking work. Do it right or don't bother.
Watch Food Poisoning — A National Epidemic? (click here if you can't see the video below).
Watch The Family Fortress (click here if you can't see the video below).
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