As you know, we applaud law firms and vendors that incorporate video into their marketing plans. While online video doesn't make sense for everyone, you would think that every vendor specializing in demonstrative evidence would use video to showcase their services. But a YouTube search pulls up just one company — Truly Media.
Now, perhaps other vendors have videos on their sites and rely on Google to drive traffic there. But increasingly, when people search for videos, they turn to YouTube, which is owned by Google. In fact, Google now lists YouTube videos on its own site. Plus YouTube is free so why not take advantage? More than 3,600 people have viewed Truly Media's video. Not a huge number of people, but the company has paid nothing. Watch the video (click here if you can't see the video below).
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