In today's issue of TechnoLawyer NewsWire, lawyer and legal technology legend Dennis Kennedy covers two new online services that can help law firms with marketing and public relations, and a software program for working with deposition transcripts. Don't miss the next issue.
Below you'll find one of the three articles from today's edition:
Frequent Flyers
By Dennis Kennedy
Designing and publishing marketing materials is time-consuming and committee-intensive, resulting all too often in endless debates about color or word choices and unopened boxes stored in closets for years after being printed.
vFlyer has created an online marketing and distribution platform that could help you put an end to all those committee meetings — and with better results to boot. It offers a simple, template-driven way to create brochures, flyers, and other marketing materials, and an easy way to distribute your materials to a variety of online and offline audiences.
vFlyer offers many channels to reach your audience. You can distribute PDF or HTML versions of your flyers by email (vFlyer can import your email lists). You can print your flyers to send by mail or hand out. You might also take advantage of new online channels and distribute your flyers through Google Base, Oodle, Edgeio, and more, or post flyers to Craigslist and eBay.
VFlyer's Flyer Creator makes it easy to quickly create professional-looking flyers. Flyer Creator provides a choice of standard templates or you can customize your own. You can add photographs and embed URLs. In the paid versions, you can even embed videos. vFlyer also offers custom templates for eBay and Craigslist.
You can output flyers in a variety of delivery formats, including PDF (for printing or emailing) and mobile or text messaging formats. You can also create RSS feeds.
vFlyer also offers a number of "widgets" that you can use to place your flyers and other ads on your Web site or blog, or even on social networking sites. These widgets come in Flash and JavaScript formats. You simply generate the code you need and place that code on your site or blog.
vFlyer is available under a subscription model with pricing based on features and numbers of flyers that you can create. A free, ad-supported version gives you 5 active flyers. Paid subscriptions start at $9.95 per month and go up to $79.95 per month with discounts for annual subscriptions. Learn more about vFlyer.
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