Coming July 24, 2007 to TechnoFeature: Blogs may serve as your daily dose of entertainment, news, or information — but have you ever thought of what the blogger gets in return? In this article, attorney Dean Kirby explains why he decided to enter the crowded field of legal blogs (or "blawgs") in addition to maintaining his firm's official Web site. He discusses how to select a blog platform and use your RSS feed beyond your blawg, and also shares his tips for attracting an audience. In short, Dean explains how he uses his blog as a modern marketing tool — and how you could do the same.
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