Today's issue of TechnoLawyer NewsWire covers a deposition transcript and video management program, automated document scanning software, and an Outlook add-on for sending email newsletters and email greeting cards (see below). Don't miss the next issue.
Use Outlook to Give Your Clients Steak and Sizzle
By Taeho Lim
In a perfect world, you would take every client out to a steak dinner every week. But that's not feasible even if you have only one client so your next best bet for staying in touch is an email newsletter. Or at least an annual holiday email greeting this time of year.
Just one wrinkle exists — how to email your clients en masse. Sending email to a group of people nowadays is fraught with risk because of spam filters. Outlook4Lawyers believes the answer lies right under your nose — use Microsoft Outlook in conjunction with its eMailMerge 4Outlook PRO, which adds email newsletter and email greeting card functionality to Outlook.
eMailMerge 4Outlook PRO uses a wizard to walk you through the process of creating and sending a newsletter or greeting card. It also adds a button to your Outlook toolbar so that you can easily get started. Because it resides in Outlook, you can access your address book, send attachments, and send your newsletter from any of your addresses. You can manage your mailing list in Outlook or in Access or Excel.
Among the notable features, you can personalize your newsletter to increase the open rate. For example, you can greet each recipient by name and list their company name in the subject line.
eMailMerge 4Outlook PRO can send plain text, rich text, or HTML email. The ability to use HTML means you can design and send visually-rich holiday greetings, thank you notes, invitations, and other communications.
To avoid spam filters, eMailMerge 4Outlook PRO sends each recipient a separate email message. In other words, it does not send bulk mail. Also, the Delayed Batch Sending feature sends the messages one at a time rather than all at once to further avoid traps.
eMailMerge 4Outlook PRO sells for $69.95. There is no limit on usage. It works with Outlook 2000, 2002, 2003, and 2007. Learn more about eMailMerge 4Outlook PRO.
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