Coming November 6, 2007 to TechnoFeature: Movies, restaurants, cars, software ... all of these products get rated, making it easier for us to decide what to see, where to eat, what to drive, etc. Why should choosing a lawyer be any different? In this article, lawyer and blogger Mazyar Hedayat reviews Avvo, an online service designed to help the average joe choose the perfect lawyer. Most controversial is Avvo's rating system, which prompted a backlash and even some lawsuits when it launched this June. How did it all start? Does it really help? Mazyar answers these questions and more — but only if you promise to jack up his Avvo rating.
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