In A View from the Gallery, the classic television space opera Babylon 5 took a left turn and shifted the point of view to a couple of maintenance workers. It was a refreshing change of pace.
In Role of a Paralegal, Shapiro, Cooper Lewis & Appleton, a personal injury law firm in Virginia, uses the same device, showcasing two of its paralegals.
Shapiro, Cooper Lewis & Appleton has embraced videos to an extent few others have. For example, the principal partners each have a video bio on the firm's site.
Nonetheless, I found Role of a Paralegal disappointing. The concept is excellent. I think it's helpful for prospective clients to understand how a law firm works and the roles of those who work there.
The problem with this video lies in the script and production. Jackie and Roslyn, the two paralegals featured, provide a lot of helpful details about what they do, but their script meanders. It needs some editing to make it tighter.
The soundtrack needs some cleaning up (or the firm needs better microphones). Also, the b-roll that shows someone (Roslyn?) working in her office while Jackie is speaking practically defines the idiom "too little too late."
Shapiro, Cooper Lewis & Appleton has an excellent concept here. With a better script and better production values, it will have a first-rate video.
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A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
