Today's issue of TechnoLawyer NewsWire covers a business class color inkjet printer, an email marketing service (see article below), and a biometric accessory for entering passwords on your computer. Don't miss the next issue.
Gift Wrap Every Email You Send
By Peter R. Olson
Lawyers often overlook an important marketing tool — the email signature. In well-managed firms, everyone uses the same signature, perhaps linking to recent articles and news on the firm's blog or Web site. However, the larger your firm, the more difficult it becomes to keep signatures up to date. And even if you can do that, email signatures are easily overlooked by recipients.
WrapMail ... in One Sentence
WrapMail enables your firm to literally wrap every outbound email message with an interactive letterhead that you can use to point recipients to pages on your Web site.
The Killer Feature
Unlike an email signature, which resides locally in an email client, WrapMail is Web-based so there's nothing to install and no training required for your staff. Instead, they just send out the same old email as always. But when these messages leave your firm, WrapMail places your firm's custom wrap around them, transforming everyone in your firm into a marketer.
Other Notable Features
Wraps consist of graphics and text. You can color the background as well. Most importantly, you can embed links and track the number of clicks using WrapMail's control panel. If you don't have access to a Web designer, WrapMail can design your wraps for you for $250 each.
You can create as many wraps as you want and assign them to specific people in your firm. For example, if you accept online payments, create a wrap for your office manager that links to your online billing page. If your partners publish articles, create wraps for each of them with their photo and links that point to their respective articles. Your marketing department can keep all your wraps updated using a Web browser.
What Else Should You Know?
Wrapmail offers a free Personal edition plus both Small Business and Enterprise editions. The Personal version works only with a wrapmail.com email address.
With the Small Business edition, your email from your existing address gets wrapped by WrapMail's server en route to the recipient. WrapMail does not store the content of your email messages, only the date, sender, and recipient for reporting purposes. WrapMail charges $40 to set up your account, and then $5 per user per month.
Larger firms or firms concerned about security can opt for the Enterprise edition, which entitles you to your own on-site WrapServer. You also received extended customer support and reporting. This edition sells for $2,500.
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