TechnoScore: 0
1 = Lowest Possible Score; 5 = Highest Possible Score
The Worst Law Firm Video Ever? Maybe.
You should watch this video by Greenberg & Rudman to see exactly what you should not do as an attorney trying to market yourself using online video. This "video" consists of nothing more than a photo of an advertisement for the firm.
The three photos in the ad show damaged and destroyed cars, which as a potential client looking for an attorney online, would not give me a warm and fuzzy feeling.
There is no voice, no people. Nothing. In my book, this "video" gets a big fat zero. I cannot imagine any potential client choosing to call this law firm based on this "video."
Video Techniques
Lighting: There is none. It's simply a photo without any motion or animation.
Sound: It's certainly loud enough.
Set: None.
Music: It sounds like the soundtrack of Star Wars. The music at times seems ominous and threatening. The soundtrack belongs in the movie theater, not in a law firm marketing video. I'm not sure what the person who created the video was thinking.
Length: 1:02 minutes. Five seconds of watching this video is too long. Next!
Script: None that I can see.
Performance: None. Your time will be better spent looking at this ad in the yellow pages.
Sidebar: The highlight. Strangely enough, the law firm has a good Web site and even a Justia-powered blog. Perhaps this video was created by a rogue employee.
Conclusion
This video lost all points for not having any video in its video, and failing to explain to any viewer why a client should retain the firm.
The Back Bench
Certified Family Law Specialist and online video producer Kelly Chang Rickert says: "This is just a paper ad with dramatic music in the background, which fades to black very quickly. It does nothing to entice clients."
TechnoLawyer Publisher and online video producer Neil J. Squillante says: "Lame. Beyond lame. Way beyond lame. Did I say it was lame?"
About YouLaw
YouTube offers law firms a free advertising platform with tens of millions of potential clients. But a poor video can hurt more than help. In this column, lawyer and online video expert Gerry Oginski reviews and rates the latest law firm videos. A panel of fellow experts (The Back Bench) add to Gerry's reviews with pithy remarks. We link to each new YouLaw column and all other noteworthy law firm marketing articles in our weekly BlawgWorld newsletter, which is free. Please subscribe now.
About Gerry Oginski
New York trial lawyer Gerry Oginski has created more than 150 informational online videos for his medical malpractice and personal injury practice. Realizing that most video producers don't have a deep understanding of the practice of law and what potential clients look for, Gerry launched The Lawyers' Video Studio, which provides free tutorials and video production services. If you need help producing a video, please contact Gerry now.
Contact Gerry:T: (516) 487-8207
E: lawmed10@yahoo.com
