Coming today to TechnoFeature: In today's troubled times, a "jack of all trades, master of none" approach to managing a law firm can result in lackluster financial performance or even failure. In this article, Brian Johnson, president of Minneapolis firm Halleland Lewis Nilan & Johnson, discusses the importance of what he calls hyper-specialization, and shares three principles required to dominate a niche. Espousing a "deep, not wide" philosophy, Brian challenges firms to distinguish themselves from the competition by drilling down to their core competencies as a way to not only stay afloat, but to flourish.
How to Receive this Newsletter
Published on Tuesdays, TechnoFeature is a weekly newsletter that contains in-depth articles written by leading legal technology and practice management experts. Like all of our newsletters, it's free. Please subscribe now.
