Today's issue of TechnoLawyer NewsWire covers an online marketing service for law firms (see article below), a Web-based replacement for Microsoft Exchange, two Outlook plugins that prevent you from making embarrassing mistakes, and an iPhone app for editing Word documents. Don't miss the next issue.
Sit Back, Relax, and Grow Your Law Firm Practice
Law firms interested in growing must engage in marketing. That is a fact. Marketing dollars are moving online, primarily because it's cheaper and more measurable than traditional marketing. That is a fact. But popular online advertising vehicles such as Google AdWords favor businesses with the expertise and resources to leverage their many intricacies. That is unfortunately a fact as few law firms can play this game. Instead, law firms need more of a set-it-and-forget-it approach to online marketing.
ExpertHub Online Legal Network … in One Sentence
ExpertHub Online Legal Network (ExpertHub) is an online marketing service designed to funnel prospective clients to law firms in a wide variety of practice areas.
The Killer Feature
ExpertHub consist of a network of legal sites such as LawFirms.com, AccidentAttorneys.com, BankruptcyLawFirms.com, TechnologyLawyers.com, and many others. These sites contain a growing collection of articles and other information about their respective areas of law.
Thanks to a combination of content, site architecture, and some alchemy (a.k.a. trade secrets), ExpertHub's legal sites appear on the first page of Google for searches such as "personal injury lawyer" and "bankruptcy filing." As a result, the sites receive lots of traffic from people seeking legal services.
ExpertHub transforms this traffic into qualified leads for your law firm using a questionnaire. When a prospect's legal needs match your law firm's profile, you receive their name, email address, and telephone number. ExpertHub tells us that it delivered more than 14,000 leads last month.
Other Notable Features
To get started with ExpertHub, you use the expertPLANNER proposal generator to figure out what type of subscription would best suit your firm and its marketing goals. Before you spend a dime, expertPLANNER will tap into ExpertHub's historical data to predict the number of leads you'll receive and how much it will cost. You can run "What Ifs" to see how changing geographic location, practice areas, case types, etc. impacts these numbers.
While you can simply create a profile and then sit back and collect leads, more proactive firms willing to do a little work can take advantage of ExpertHub's expertSYNDICATION service through which you can publish articles on ExpertHub's sites and also link to these articles in your profile.
ExpertHub does not charge for its expertSYNDICATION service so it costs only your time. The articles add depth to your profile and can also generate more leads. If you're too busy to write articles, ExpertHub can write them for you for a fee.
Once you start working with ExpertHub, you can track performance using the expertSTAT dashboard, which shows you profile and article views, lead volume, and more.
What Else Should You Know?
ExpertHub's subscription prices are based on historical lead volumes for your geographic location(s) and practice area(s). Learn more about ExpertHub.
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So many products, so little time. In each issue of TechnoLawyer NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The "In One Sentence" section describes each product in one sentence, and the "Killer Feature" section describes each product's most compelling feature. The TechnoLawyer NewsWire newsletter is free so don't miss the next issue. Please subscribe now.
