Coming today to TechnoFeature: In this era of Facebook and iPhones, litigators who continue to present evidence in court no differently than they did 10 years ago will likely find it increasingly difficult to persuade jurors, especially those born after 1964 — Generations X and Y. In this TechnoFeature article, litigation consultant David Mykel explores what makes these people tick, and what kind of demonstrative evidence you need nowadays to win them over. He also delves into how the brain works, and how you can enhance comprehension and retention even when your jurors have far more interest in their dinner plans than your case.
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