Coming today to TechnoFeature: A crisis communication plan is like having roadside insurance — rarely used but a potential lifesaver. Not convinced? Ask Tiger Woods, Akio Toyada, and countless others who paid a high price for their failure to react decisively and quickly to a crisis. In this TechnoFeature, public relations expert Paramjit Mahli explains how to create a crisis communication plan, and why lawyers should play a central role in this process.
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