Coming today to TechnoFeature: Do you feel like half of your marketing programs work, but you don't know which half? Or is the situation even worse? In this TechnoFeature article, law firm marketing expert Allison Shields explains how to evaluate your marketing programs by measuring their return on investment (ROI). You'll lean how to calculate the effectiveness of a marketing program. You'll also learn how to recognize potential pitfalls such as pulling the plug prematurely on a marketing program that is actually working even though the numbers suggest otherwise.
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