Coming today to TechnoFeature: Client X sends all its real estate work to your firm. That's a good start, but don't become complacent. You could lose that business to a more nimble competitor. Before that happens, try to obtain more business from Client X for your other practice areas. But how can you do so without coming across as tacky or tactless? in this TechnoFeature article, Rothman Gordon's Director of Marketing Anne Parys provides five tips for securing more business from existing clients while simultaneously protecting your existing business from being poached by competitors. If you manage a law firm with several practice areas, don't miss Anne's invaluable advice.
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