Coming today to TechnoFeature: Search Google for "Change or Die" and you'll find a photo of Alan Deutschman signing copies of his book of that name at Borders, the bookstore chain that didn't change and died. In this TechnoFeature article, law firm management and technology consultant Katrina Curfiss Jasaitis discusses the "LegalZoom problem" — the commoditization of and pricing pressure on legal services — and then explains how large and small law firms can adapt to the new normal. In all, you'll find five steps that will get your law firm on the right track. Even if you don't think you're currently on the wrong track, read Katrina's advice to make sure the light at the end of the tunnel is not attached to a large, well-financed company with you in its sights.
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