Coming today to TechnoFeature: Longtime TechnoFeature subscribers know that we're skeptical of futurist hyperbole and groupthink. Without much empirical evidence, a group of non-practicing lawyers has emerged who congregate at various conferences and predict that law firms will become an endangered species if they don't transform. Yes, industries change but not overnight. Evolution is common, revolution is rare. So at the beginning of 2011, we reached out to practice management, business development, and marketing consultant Allison Shields whose judgment we trust to jot down her observations this year during the course of her work advising law firms. In this article, she discusses five trends in the legal profession that she believes have taken root this year — and how you can capitalize on them.
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