Originally published in the February 16, 2012 issue of SmallLaw: Many solos and small-firm lawyers like you publish articles for marketing purposes, but largely waste your time because you don't understand the primary benefit of such publishing — to improve the rank of your web site in Google. In this issue of SmallLaw, TechnoLawyer publisher Neil Squillante explains how Google works, and how to use the articles you publish to improve the rank of your law firm web site in Google for search queries that people seeking a lawyer like you tend to use. If you read only one marketing article this year, read this one. Also, don't miss the SmallLaw Pick of the Week for advice on how to ensure the survival of your law firm if you experience a medical emergency.
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