Originally published in the June 8, 2012 issue of SmallLaw: Asymmetrical competition refers to succeeding by circumventing stronger competitors through reinvention rather than going head to head. The most well-known example is Apple's iPhone, which vanquished once dominant companies like Motorola, Nokia, and Research in Motion by reinventing the smartphone with a muti-touch screen, built-in App Store, and several other innovations. In this issue of SmallLaw, lawyer and law practice advisor Erik Mazzone analyzes the relatively recent success of food trucks, which have also used asymmetrical competition. Erik draws five lessons from these hyper efficient small businesses that your small law firm can apply, especially with LegalZoom and Rocket Lawyer engaged in asymmetrical competition of their own design aimed at you. Also, don't miss the SmallLaw Pick of the Week for a new search engine designed to complement Google.
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