Originally published in our free TL NewsWire newsletter. Instead of reading TL NewsWire here, sign up now to receive future issues via email.
COMMUNICATE WITH PROSPECTIVE CLIENTS WHILE YOU SLEEP
The web giveth and the web taketh away — especially when you're away. Assuming you're mortal, you need to sleep and spend time with your family. It's likely that your staff has these same needs, which means your law firm lacks a 24/7/365 operation. However, people who need a lawyer often look for one at night and on weekends — when you're not around to field inquiries. A new service enables your law firm to respond to client inquiries immediately around the clock.
Web Visibility Solutions … in One Sentence
LexisNexis Martindale-Hubbell's Web Visibility Solutions is a law firm web site creation and marketing service that launched a new service called Martindale-Hubbell Live Chat (Live Chat).
The Killer Feature
When you add the new Live Chat service to your LexisNexis web site, prospective clients can initiate a chat any time of day from any page. LexisNexis Martindale-Hubbell’s trained personnel respond to chat requests immediately. They don’t dispense legal advice, but instead collect information such as contact information and the general nature of the pr ospect’s legal needs.
You can customize the information that chat representatives collect to fit your case assessment workflow and client intake system. You can also provide specific information about your firm that the representative can provide to prospects. Live Chat works in both traditional and mobile web browsers. LexisNexis Martindale-Hubbell stores all Live Chat transcripts so that you can review them before contacting prospects.
“Web Visibility Solutions with Live Chat can help consumers connect with consumers in various stages of their search for legal counsel,” LexisNexis Martindale-Hubbell’s Director, Acquisition Marketing Lydia Pickens told us. “Search engine optimized web sites help potential clients find your firm when they search for a specific practice area and geography. The new Live Chat feature enables your firm to convert visitors into potential clients with 24/7 live help, which consumers cite as among the most important features of a web site.”
Other Notable Features
As noted above, Live Chat is a new option for law firms with Web Visibility Solutions web sites. LexisNexis Martindale-Hubbell offers six web site solutions and various add-on services depending on your budget and goals.
For example, the Web Professional Presence solution consists of a web site with 10 professionallydesigned web pages about your law firm’s lawyers, practice areas, achievements, history, etc., a Google+ Local Profile so that your firm appears in local searches, a blog for adding thought leadership articles, press releases, and other written material to your site. Also, LexisNexis Martindale-Hubbell will optimize your web site for mobile web browsers such as those on smartphones and tablets, and provide lead tracking so that you can analyze which prospects contacted your firm via your web site (email, telephone calls, and web forms).
The services vary by solution. You can upgrade from one solution to another at anytime. The more advanced solutions include customwritten articles for your blog, link building to improve your web site’s rank in Google for keywords related to your geographic location and practice areas, building social media profile, and much more.
What Else Should You Know?
LexisNexis Martindale-Hubbell offers free consultations to analyze your current web presence and explain the various Web Visibility solutions so you can choose the one that best fits your goals and budget. Learn more about Web Visibility Solutions.
How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.
