Coming today to SmallLaw: In the old days, a Yellow Page advertisement served as the equivalent of your law firm's web site. Back then, you could pay more for more visibility. But pay to play doesn't work online. In fact, paying to increase your search engine rank can get you into trouble if you run afoul of Google's rules. In this issue of SmallLaw, family lawyer Lee Rosen provides 10 "white hat" search engine optimization tips that will enable your web site to rank better for search terms such as your geographic location and practice areas. Also, don't miss the SmallLaw Pick of the Week for advice on when to report potential legal malpractice claims to ensure coverage.
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