Coming today to SmallLaw: How could a much younger company acquire American icon Motorola for $12 billion without any financial impact? Simple — AdWords. Responsible for the majority of Google's revenue, AdWords is the most lucrative advertising vehicle ever invented. Many law firms use it to gain new clients. But like all forms of advertising, you'll waste money if you don't use it properly. In this issue of SmallLaw, family lawyer and online marketing expert Lee Rosen provides 10 tips to get you started, including how to use sophisticated technologies like remarketing. Also, don't miss the SmallLaw Pick of the Week for a review of a free time-tracking cloud application with corresponding smartphone apps.
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