Coming today to SmallLaw: According to legal marketing expert Gyi Tsakalakis, the best way to find new client is to study your existing and past clients. Fortunately, you don't need a Ph.D. in data science. In this issue of SmallLaw, Gyi walks you through a simple way to analyze your client data. This analysis will enable you to target your marketing efforts wisely. You'll find plenty of examples that make the process easy to understand. Also, don't miss the SmallLaw Pick of the Week to learn about bespoke suits versus off-the-shelf.
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