Coming today to SmallLaw: You didn't go to law school to learn about lawyer bios. But like so many other sentences that start with these words, tough luck. In this issue of SmallLaw, online legal marketing expert Gyi Tsakalakis explains why so many lawyer bios drive more prospects away than they attract. He then asks and answers six key questions to help you understand what a lawyer bio page should and should not contain as well as what to emphasize. If you're surprised, you've got some work to do. Also, don't miss the SmallLaw Pick of the Week to read about a small law firm that was hacked and asked to pay ransom.
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