Coming today to SmallLaw: Marketing automation software captures prospects who visit your website, and persuades them to hire you with minimal time required on your part. As such, it seems tailor-made for small law firms and is a genuine differentiator according to TechnoLawyer publisher Neil J. Squillante. In this issue of SmallLaw, you'll learn how marketing automation works and some of the major products, and why Neil recommends you get started with what's called a "drip campaign." Also, don't miss the SmallLaw Pick of the Week for an analysis of the debt burden facing young lawyers.
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