Coming today to SmallLaw: You need to be on social media but don't have any internal expertise. If you outsource to a marketing agency, what are the risks, how do you evaluate agencies, what oversight controls should you put into place, how should you divide the labor, and how do you measure success? Lawyer and legal marketing expert Stacey Burke has the answers in this SmallLaw article, including six different options for working with an agency depending on your comfort level. Also, don't miss the SmallLaw Pick of the Week for a story about two law firms, one successful and one that struggles.
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