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How to Calculate Your Law Firm's Marketing Budget Plus 35 More Must-Reads

By Kathryn Hughes | Wednesday, December 3, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 36 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Top Five Reasons Why Prospects Don't Hire You

Fair Deal for All Clients

Are You Losing Prospects at Hello?

How to Use Marketing Personas

Congratulations to Stephen Fairley of The National Law Review on winning our SmallLaw Pick of the Week award: How to Calculate Your Law Firm's Marketing Budget

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Completely Virtual Lawyer Plus 48 More Must-Reads

By Kathryn Hughes | Wednesday, November 26, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 49 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

General Counsel Speak Out

Banish These 15 Phrases

The Magic of Facebook Ads for Lawyers

Make Your Marketing More Persuasive

Congratulations to Andrew Cabasso of JurisPage Blog on winning our SmallLaw Pick of the Week award: The Completely Virtual Lawyer: Pipe Dream or Possible?

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Save Up to $25,000 on Your Taxes Plus 57 More Must-Reads

By Kathryn Hughes | Tuesday, November 18, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 58 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Are You a Real Lawyer or a Pretender?

Sell Your Practice; Don't Close It

Reach Your LinkedIn Goals

Disclaimers in Your Tweets

Congratulations to David Mandell of Law Practice Advisor on winning our SmallLaw Pick of the Week award: Six Tips to Save Up to $25,000 on Your Taxes

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Lawyer's Guide to Airport Lounges Plus 81 More Must-Reads

By Kathryn Hughes | Wednesday, November 12, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 82 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Are You a Good Lawyer?

Closing Your Law Firm

Ten Tips to Optimize Your Law Firm Blog URLs

Why Law Blog Ghostwriting Isn't Unethical

Congratulations to Lee Rosen of Divorce Discourse on winning our SmallLaw Pick of the Week award: The Lawyer's Guide to Airport Lounges

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Top Five Dumbest Things New Solos Do Plus 71 More Must-Reads

By Kathryn Hughes | Wednesday, October 29, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 72 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

20 Surefire Signs of Super Clients

When Malpractice Strikes Stop Digging

List Your Law Firm in Apple Maps

How to Become a Trusted Legal Media Source

Congratulations to Lee Rosen of Solo Practice University on winning our SmallLaw Pick of the Week award: Top Five Dumbest Things New Solos Do

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

ClearView Social Launches Plus All the Inside Baseball From the Past Week

By Kathryn Hughes | Wednesday, October 29, 2014

Coming today to BigLaw: Our editorial team has assembled links to all the inside baseball announced by America's largest law firms during the past week in an easy-to-scan format. You'll also find must-read analysis, rankings, trends, etc. about large law firms.

This week's inside baseball sections link to:

70 press releases about lateral hires, mergers, internal promotions, and all other significant business news.

40 press releases about notable law firm and practice group accolades.

90 press releases about notable individual lawyer accolades.

Congratulations to Robert Ambrogi of LawSites on winning our BigLaw Pick of the Week award: ClearView Social Launches. Here's a sampling of of some other industry analysis from this issue:

Robert Half Legal 2015 Salary Guide

Bingham McCutchen's Troubles

Kaye Scholer Leaves Behind Its Library

Skadden Makes a Major Move

How to Receive BigLaw
BigLaw keeps you apprised of lateral hires, internal promotions, mergers, new offices, accolades, and other inside baseball at America's 300+ largest law firms by linking directly to their press releases. Thanks to a clever design, BigLaw takes just a few minutes to scan yet its comprehensiveness makes it the only source you need to stay on top of this self-reported news. Each issue of BigLaw also links to insightful articles, statistical reports, podcasts, and videos about large law firms published elsewhere as well as to our detailed product reviews with accompanying TechnoScore ratings. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Technology Industry/Legal Profession

MyCase Websites: Read Our Exclusive Report

By Neil J. Squillante | Thursday, October 23, 2014

Originally published in our free TL NewsWire newsletter. Instead of reading TL NewsWire here, sign up now to receive future issues via email.

THE LAW FIRM WEBSITE YOU THOUGHT YOU COULDN'T AFFORD

During the heyday of the yellow pages, a small law firm could create an advertisement that looked just as good as everyone else's. However, designing a website that works on all devices, and which has a blog, client portal, payment processing, and other modern amenities that clients expect can cost tens of thousands of dollars.

MyCase Websites … in One Sentence

MyCase Websites provides law firms with a modern website that integrates with the MyCase cloud practice management application.

The Killer Feature

MyCase pioneered the client portal. The company's founders felt that secure communications should reside at the heart of a practice management system. With MyCase Websites, your client portal becomes part of your website. And your website resides at the domain name of your choosing, further reinforcing your brand and making it seem like you built everything yourself.

Clients can go from reading your latest blog article to communicating with you, downloading case documents, paying a bill, reviewing upcoming calendar events and tasks, and accessing other case information you make available.

"MyCase Websites was a direct request from our customers," Founder and VP, Product Management Matt Spiegel told us. "It provides a professional online storefront, and enables law firms and their clients to easily and securely access the MyCase practice management software directly through the law firm's website."

Other Notable Features

You start by working with MyCase to select from a collection of professional designs with custom color options and layouts. These templates are "responsive," which means your website automatically adjusts to the size of the screen of each visitor to provide an optimal user experience. Google ranks responsive websites higher.

Speaking of Google, MyCase Websites ensures that you always use best practices for search engine optimization without having to learn what this means. For example, your web pages will contain keywords related to your practice, especially in the all important page titles and URL slugs.

The MyCase Websites content management system enables you to create new web pages and publish a blog without having to know HTML. Social media integration means you can automatically post links to your new blog posts to Facebook, LinkedIn, Twitter, and more.

MyCase sets up a Google Analytics account for your website so that you can review traffic statistics and measure the performance of your marketing activities.

What Else Should You Know?

MyCase Websites costs $500 for the initial setup. Thereafter, the ongoing service costs $50 per month. The practice management software costs $39 per month per lawyer and $29 per month per non-lawyer staff. Learn more about MyCase Websites.

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Collaboration/Knowledge Management | Law Firm Marketing/Publications/Web Sites | Practice Management/Calendars | TL NewsWire

The Demise of Law Firm Websites Plus 72 More Must-Reads

By Kathryn Hughes | Tuesday, October 21, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 73 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Alternative Billing Comes to Main Street

How to Use Lists More Productively

25 Law Firm Website Mistakes

10 More Law Firm Website Mistakes

Congratulations to Robert Algeri of Great Jakes on winning our SmallLaw Pick of the Week award: The Demise of Traditional Law Firm Websites

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Hendrickson Law Firm Leans in With an Assist From Software Plus 10 Questions for a Web Designer

By Kathryn Hughes | Friday, October 17, 2014

Coming today to SmallLaw: Three women team up and find success. It sounds like a music act, but in this case it's a litigation boutique with offices in three cities that handles complex cases. In this issue of SmallLaw, lawyer and journalist Marin Feldman profiles Nancy Hendrickson, Julie Thrall Burrow, and Carolyn Guy, partners of Hendrickson Law Firm. You'll learn about the happy accident that gave birth to the firm as well as the software that enables the trio to offer its clients much lower rates than the large firms against which it competes. Also, don't miss the SmallLaw Pick of the Week for 10 questions to ask before hiring a law firm website designer.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Coming Attractions | Document Management | Graphic Design/Photography/Video | Law Firm Marketing/Publications/Web Sites | Law Office Management | Litigation/Discovery/Trials | SmallLaw

23 Lawyers Explain Why They Blog Plus 67 More Must-Reads

By Kathryn Hughes | Thursday, October 16, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 68 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

The ABA on the Sale of a Law Practice

Building Law Office Office Systems

The Lawyer's Guide to Business Development

A Template for Your Law Firm Newsletter

Congratulations to Tim Baran of Legal Productivity on winning our SmallLaw Pick of the Week award: 23 Lawyers Explain Why They Blog

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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