TechnoLawyer publisher Neil Squillante participated in MarketingProfs' Thought Leaders Summit on E-Mail Marketing on April 18, 2005. Among the topics Neil addressed: the hidden gotchas of the CAN-SPAM Act, the CAN-SPAM Act's multi-list suppression loophole, the difference between a mediocre e-mail campaign and a remarkable one, his top three most effective e-mail marketing tactics, and the impact of RSS on e-mail marketing.
The other participants in this roundtable discussion included Chris Baggott of ExactTarget, Eric Kirby of DoubleClick, Rok Hrastnik of Studio Moderna, Chris Price of Permission Marketing, Jim Sterne of Target Marketing, and Shar VanBoskirk of Forrester Research. Stephan Spencer of NetConcepts moderated the event, and will soon publish an article summarizing the discussion.
Ann Handley, Chief Content Officer of MarketingProfs, listened in and commented as follows in her weekly column:
"[On April 18th], I participated in the third MarketingProfs Thought Leaders Summit, and... well, WOW....
"My role in the summit was limited — in fact, I was there only to introduce moderator Stephan Spencer. But I found myself hanging around to listen to the discussion, completely awed by the panelists' level of knowledge.
"The concept behind our Thought Leaders Summit is this: several such leaders (in this case, seven of them) gather virtually to discuss an issue in roundtable format. Yesterday, leaders from organizations like Forrester and DoubleClick, along with those with names familiar to the MarketingProfs audience (Jim Sterne, Rok Hrastnik and Neil Squillante) debated the current and future state of email marketing.
"I had no idea what to expect from the Thought Leaders Summit. But these panelists knew their stuff, and their discussion was rich.... The transcript will be available in our Premium library soon.
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