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Dennis Kennedy Reflects on His Tenure and Lists His Top Ten Hot Products and Favorite Article

By TechnoLawyer Blog | Wednesday, September 5, 2007

REFLECTIONS ON MY TECHNOLAWYER NEWSWIRE TENURE
By Dennis Kennedy

Neil and I had a long conversation at ABA TECHSHOW 2006. At one point, I mentioned that I liked the TechnoLawyer Newswire newsletter because it alerted me to new products. I also mentioned that I was feeling out of touch on new products and releases in legal technology. It seemed too difficult to keep up with all of the developments.

Neil floated a trial balloon about me writing TechnoLawyer NewsWire. It intrigued me, both as a way to learn about new legal tech products and as a way to develop the discipline to write pieces that were roughly 300 words in length. At the time, I often got jabs about my rather lengthy blog posts.

Neil got back to me and we worked out the details. My main demand was that Neil come up with the titles for the pieces, which he did a great job with, although occasionally I'd suggest a title that made it through the editing process. For more than a year, I wrote the TechnoLawyer NewsWire newsletter, getting introduced to many new products and the people behind a good number of them. It was a pleasure to work with Sara Skiff and Neil on this.

By my count, the result was more than 150 descriptive essays about a wide variety of technology products and services that could be useful to lawyers. These are not reviews, even though some people mistakenly think of them in those terms. They are descriptions of the products and services, with an eye for how they might benefit lawyers and my perspective on what features are important, distinctive, or just plain attractive.

Because of other commitments and my decision to take over the technology column for the ABA Journal starting later this year, I've decided to step away from writing TechnoLawyer Newswire, with mixed emotions. It was great fun, I learned a lot about cool products and services, and I believe that some of you will have noticed that my blog posts have become more concise.

I've been pleased with the response from readers and, especially, from the companies about whose products I wrote. It's nice to have someone say that I captured the essence of their offering or described the features and benefits as they always wished they could have. It's also great to have people tell me that a product I wrote about filled long-standing needs they had in their practices.

MY TOP TEN HOT PRODUCTS AND FAVORITE ARTICLE

Neil invited me to write a farewell article, waiving the 300-word guideline, as he knew he must. He also suggested that I highlight my favorites of the products I wrote about in TechnoLawyer NewsWire. It was tough to pare down the list, but here are ten of my favorites:

1. Drobo

Drobo is a "storage robot" that simplifies backup and expands your storage capacity. Although I haven't bought one yet, it's on my "to be purchased" list.

2. ClearSync SE

Writing TechnoLawyer NewsWire really did get me interested in storage and backup options, especially the online storage tools. ClearSync SE is an inexpensive backup tool that also made it onto my personal purchase list. Other products/services in this category included Backup4All, Mozy, MyOtherDrive, and several others. As a recent electrical outage again reminded me, backup, online storage, and disaster recovery should be front-and-center for every lawyer.

3. Web 2.0 Services

I like this category of services and we covered plenty of them in TechnoLawyer NewsWire. Web 2.0 refers to online "applets" that work in ways that turn the Internet into an interactive applications platform, not just a set of traditional Web pages. ClipMarks, LibraryThing, Google Analytics, scanR, and iPolipo were good examples of this category.

4. New Versions Of Great Legal Programs

I liked writing about the new features in some of my favorite legal programs, like CaseMap, TimeMap, CaseLogistix, and Workshare.

5. Small Paradigm Changers

I love small products and services that can have a huge impact, if properly understood and deployed. Looking over the list, I see a lot of these. AIRTIME Manager, FreshBooks, and RealDealDocs are a few examples.

6. Appliances

Technology in a box. Keep it simple. Examples include the Teneros Continuity Appliance, Cricket Box, and the Inboxer Anti-Risk Appliance.

7. Back Office Tools and Utilities

I wrote about a good number of tools that would make sense in medium to large law offices to handle infrastructure issues, such as Up.time, Symantec Enterprise Vault, Spiceworks IT Desktop, UltraVNC, and Whitehill BPI for Legal.

8. Electronic Discovery and Litigation Tools

Lawyers are working very hard to postpone the day of reckoning on electronic discovery, but the bell will toll soon. We covered a good number of EDD tools, but I was especially impressed with what my friend John Tredennick is doing with Catalyst CR 6.0.

9. MyVu

Neil and Sara occasionally put hardware items on the list. My favorite of these was MyVu, the glasses with built-in virtual monitors so you can listen to and view videos from your video iPod. I haven't tried them, but I suspect they give us a glimpse into the post-Bluetooth earpiece future.

10. PDF Tools

If you watch the TV show "Monk," you'll know that it's all but impossible to have a list with nine items. You need ten for completeness. The only time I complained a bit to Neil was when he gave me several products in the same category for an issue. There's a limit to how creative I can be. I mean, I really like online time and billing services, but there aren't a lot of different ways to describe them. Over the course of writing TechnoLawyer NewsWire, at least seven products had "PDF" in their titles, and at least as many more either created PDFs or had some features that managed PDFs. It was hard to come up with fresh things to say, but PDFs are essential for lawyers and, if you don't use Adobe Acrobat, you need to be aware that there are tons of excellent, inexpensive alternatives.

Bonus: My Favorite Article

Not much of a contest here. I really liked the lawyer's quick guide to Microsoft Office 2007 I wrote in January. It was fun to write, summarized the main features of Office 2007, and gave a realistic framework for lawyers moving to Office 2007.

CONCLUDING THOUGHTS

It has been fun, as always, to be associated with TechnoLawyer. I thank Neil and Sara and everyone who has read TechnoLawyer NewsWire, especially those who gave me their feedback. It's a useful service for anyone who wants to keep up with developments in legal technology products and services and I know that I'll remain an avid reader. My best wishes to all.

PUBLISHER'S NOTE: THE BEAT GOES ON

I would like to thank Dennis for his excellent stewardship of TechnoLawyer NewsWire, and wish him continued success at the ABA Journal. This summer, TechnoLawyer NewsWire celebrated its seventh birthday in its current form. Over this span, it has had five bylines, including Dennis.

Next Wednesday, the beat goes on with a new byline, and shortly thereafter some significant changes to further improve our reporting of hot new products and services of interest to legal professionals like you. Please don't miss a word, especially since every word is free.  You can subscribe here. — Neil J. Squillante

Topics: TechnoLawyer | Technology Industry/Legal Profession | TL Editorial

The Technolawyer Summer Mix: 21 Pop Songs About Lawyers, Technology, Work, and More

By Neil J. Squillante | Wednesday, August 29, 2007

Someonetolove450

We don't publish our regular newsletters during the last week of August. This break gives us an opportunity to kick off our wingtips and publish some lighter fare.

With Labor Day weekend looming, we figured you could use some new tunes for your backyard barbecue, beach picnic, etc. So we've put together a playlist for you.

But not just any playlist. This one features five songs about lawyers and the law, six songs about technology, and five songs about work and — once you make it through that gauntlet — five feel-good summer songs.

All the songs fall within the pop genre so our apologies to aficionados of other genres, but neither Mozart nor Charlie Parker wrote about lawyers or the Internet. Eminem did, but his lyrics are not family-friendly.

Got iTunes? You can sample (and purchase if so inclined) all the songs here. If you don't have iTunes, you'll find the playlist below along with a few teaser lyrics. Enjoy!

Five Songs About Lawyers and the Law ...

1. Fountains of Wayne, Someone to Love (above photo taken from the video)
2. Fountains of Wayne, California Sex Lawyer
3. Jackson Browne, Lawyers in Love
4. New Pornographers, The Laws Have Changed
5. Green Day, I Fought the Law

"Seth Shapiro got his law degree. He moved to Brooklyn from Schenectady, '93. Got some clients in the food industry. He says it's not the money, it's the recipes."

Six Songs About Technology ...

1. Electric Light Orchestra, Yours Truly, 2095
2. Styx, Mr. Roboto
3. Flaming Lips, Yoshimi Battles the Pink Robots Part 1
4. Barcelona, I Have the Password to Your Shell Account
5. Weird Al Yankovic, eBay
6. The Accountants, Email Junkie

"I met someone who looks a lot like you. She does the things you do. But she is an IBM."

Five Songs About Work ...

1. Bachman-Turner Overdrive, Taking Care of Business
2. Boston, Peace of Mind
3. Fountains of Wayne, Bright Future in Sales
4. Belle & Sebastian, White Collar Boy
5. XTC, Earn Enough for Us

"And if your train's on time, you can get to work by nine, and start your slaving job to get your pay."

Five Feel-Good Songs ...

1. Jill Cunniff, Lazy Girls
2. Stars, Ageless Beauty
3. Eddie Money, Shakin'
4. Trammps, Disco Inferno
5. Duran Duran, Taste the Summer

"Hey lazy girls and laid back boys. You got it right, life's to enjoy, eating orange popsicles."

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Entertainment/Hobbies/Recreation | Technology Industry/Legal Profession | TL Editorial

iPhone: The Definitive Review For Lawyers

By Neil J. Squillante | Monday, August 20, 2007

TechnoScore: 4.7 out of 5

Iphonetop450

Lawyers love their BlackBerrys and to a lesser extent their Treos. But lawyers also love their iPods. The iPhone combines BlackBerry-like communications with an iPod plus other features not found on either.

Should you choose an iPhone for your next or first smartphone? Find out below in my review.

Don't Waste Your Time Reading This Review ...

If your law firm has already invested in the BlackBerry platform — and by this I mean BlackBerry Enterprise Server, not the devices themselves — you may not want to waste your time reading this review as no amount of begging and pleading will likely persuade the powers that be to switch to the iPhone or even support it. (Of course, you could buy an iPhone on your own dime, and synchronize it with your office computer on the sly — or with your home computer.)

RIM realized a long time ago that the secret to a law firm's heart lies in its Microsoft Exchange server. Theoretically, the iPhone is Exchange-compatible out of the box, but only if you configure your Exchange server to support IMAP, an email protocol. Even if you do that, the BlackBerry has the iPhone beat in one key area — "push" versus "pull" synchronization of your contacts, calendar, and most importantly, email.

For some, push versus pull is a distinction without a difference, but others consider it critically important so let me explain what it means.

Push works like a phone call — the BlackBerry alerts you as soon as email arrives on your firm's Exchange server. Plus the BlackBerry wirelessly synchronizes your calendar and contacts, again from your Exchange server.

Pull requires that you manually check your email or have your iPhone check it every few minutes. Also, synchronizing your calendar and contacts requires tethering your iPhone to your computer with a cable. If you use IMAP email, however, the email on your iPhone will exactly match the email on your computer, including sent mail, drafts, trash, and all other folders — instantaneously and wirelessly.

If you walk into a store and buy a BlackBerry, it will work like an iPhone (though you can sync via BlueTooth in addition to USB). Only BlackBerrys that connect via BlackBerry Enterprise Server have the push synchronization abilities noted above.

I have never used a BlackBerry or Treo so my iPhone is my first smartphone. If you switched from BlackBerry or Treo to iPhone, please supplement my review with your own.

Is That an iPhone in Your Pocket ...

Regarding physical form factor, the iPhone stands alone. It's the thinnest smartphone available. In fact, it's even thinner the the Razr, which is not even a smartphone. It's also thinner than the iPod.

Thinness enhances mobility. Apple understands this principle better than any other company. In fact, industrial design seems like an afterthought at many companies.

Look Ma, No Scratches ...

Unlike the iPod, the iPhone does not easily scratch thanks to its use of glass for the screen and metal for the body. You won't need to invest in a case, which in my opinion, would defeat the thinness factor.

Reach Out and Touch Me ...

The iPhone's touchscreen in conjunction with its interface sets it apart in an industry dominated by styli and thumbwheels. The iPhone contains only one button on its face, which takes you to the home screen. From there, you just press the application you want to use. You can run multiple applications simultaneously.

As a hunt and peck typist who uses 3 fingers, I can report that the much-debated (often by people who haven't used it) on-screen keyboard is a nonissue. Actually, it's a plus because it has virtually no learning curve. Most people start with their index finger and eventually graduate to their thumbs. I use both methods depending on the application.

For example, I use my thumbs when writing email, but my index finger when entering URLs, passwords, etc. in the Web browser. The latter is slower but more precise. The keyboard's "predictive text" technology has an uncanny ability to correct mistakes. As many others have said, just type and let the software worry about what you enter. Of course, this technology is useless for passwords or URLs (unless the URL is in your bookmarks), which explains why I use the more precise text entry method for these items.

I tested my typing speed using the iPhone Typing Test and scored 23 words per minute. That compares to a score of 35 wpm using a standard keyboard. I rarely type 35 wpm in real life because I don't use outlines. Instead, I write, think a little, write some more, etc.

The Big Four ...

Apple placed the four most prominent applications across the bottom of the iPhone — Phone, Mail, Safari, and iPod.

Phone

The phone is far superior to any mobile phone I've ever used. Thanks to "visual voicemail," you can randomly access voicemail messages like email, and even retrieve them after deletion.

The Phone's best feature, though is Favorites — people you frequently call. Thanks to an intuitive interface, adding people to this list from your address book requires no training.

When you place a call, an on-screen menu enables you to use the speaker, put the person on hold, conference in a third person, or mute your end of the call. The speakerphone volume varies between being just perfect or a little too low depending on whom you call. I have yet to use a BlueTooth headset, but plan to buy one soon—probably the BlueAnt Z9.

Mail

Email is a dream come true for this email addict. After many painstaking hours, I converted years of email from POP to IMAP. With IMAP, you store your email on a server, which means it's identical wherever you access it — Outlook, Webmail, BlackBerry, iPhone, etc. By contrast, POP stores your messages on your hard drive.

Traditionally, POP held a key advantage — the size of your mailbox is relatively unimportant because you download your new mail onto your hard drive. But the tide has turned thanks to Gmail, which began a revolution in mailbox size. Ironically, Gmail does not support IMAP, but thanks to its influence our email provider (Webmail.us) offers 1 GB mailboxes standard. We upgraded to 2 GB for a nominal fee. (In the next issue of TechnoGuide, I'll provide step-by-step instructions on how to switch from POP to IMAP.)

The iPhone's Mail application is robust. For example, it displays the HTML version of our newsletters perfectly. In fact, it's better than a desktop application in that you can set it to always download graphics rather than have to do it email by email. It lacks two features I regularly use — Resend and BCC. I suspect Apple will add BCC in a software update. I don't know about Resend.

Regarding attachments, you can read Word and PDF files, and view images such as photos. You can also forward attachments you receive, and email your own photos.

Safari

The Safari Web browser on iPhone is just like Safari on Mac (and now Windows) with two significant exceptions — it does not yet support Flash and it's unstable.

Flash is a nonissue since it will likely arrive via software update someday plus the iPhone comes with a YouTube application that actually works better than YouTube on the Web.

But the stability problems are a sore point. Some people seem to have better luck than others, which may stem from the Web sites you visit or whether your iPhone is a "5" or a "7". I have a "7" and inevitably experience a crash every session. One crash that everyone seems to experience occurs when you play the iPod and then try to surf. Fortunately, turning off the iPhone and rebooting seems to help. I'm confident that Apple will improve stability with a software update.

When it works, though, Safari is just as thrilling as Mail. For example, I checked an eBay auction while standing on the boardwalk on Coney Island two days ago. I don't have a dedicated computer at home because I like having everything in one laptop. Lately, I've left my laptop at work because the iPhone has everything I need at home — email, Web, and media — plus phone of course.

iPod

The iPod lacks a few features, but it's still "the best iPod ever" to quote Apple CEO Steve Jobs. Because of the touchscreen interface, you can more easily create On-the-Go playlists, rate songs, and scroll though a long list. Using these familiar functions with a different interface makes you realize the importance of user interface design.

If you use an iPod, you'll feel constrained by the 4 or 8 GB of memory (I have the 8 GB version), but if you use an iPod nano or an iPod shuffle you won't miss a beat.

The iPhone should work with your iPod accessories. It works with my iPod HiFi at home and my Kensington FM transmitter in my car. Other people have encountered problems.

The killer feature on the iPhone's iPod is its video implementation Large and razor sharp, the screen makes for compelling viewing. I should note that album art, photos, and text also look great on the screen.

The Other Apps ...

Regarding the other bundled applications:

SMS makes this form of communication simple to use, but it doesn't make up for the lack of a chat client. For the time being, I use Meebo's new Web-based iPhone chat client. Other options include BeeJive and FlickIM.

Calendar is extremely well-implemented. The List view gives you a quick run-down of your upcoming events.

Photos takes full advantage of the touchscreen interface. If you work with photos in your cases, it's an excellent way to review them without the need for a laptop.

Camera takes surprisingly good photos. I shot some nice aerials on the Wonder Wheel at Coney Island despite rocking back and forth. I've placed two of these photos below.

YouTube, as I noted above, works better on the iPhone than on the Web. The videos look better as well thanks to the superior QuickTime H.264 encoding.

Stocks works well. Those who use a Mac will find it familiar.

Weather also works like its Mac counterpart. It's more useful than you might think because it shows you what's happening right now (e.g., rain), which is great if you're in a window-less conference room.

Maps, like YouTube, provides a superior experience on the iPhone than on the Web. I've never gone to Coney Island. Hence, my last-minute trip before it closes for renovation. In the past, I would have printed directions from Google Maps. Instead, my friend simply read from the iPhone's screen while I drove (we still took one wrong turn, but that resulted from poor signage, not the iPhone).

Clock might not excite most people, but I'm a heavy user of my iPod's Alarm and Stopwatch. For example, we used the stopwatch to test printing speeds for the eBook we recently published, BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide (PDF file). The iPhone's Stopwatch is better than the one on the iPod, but the Alarm is inferior because you cannot choose an iPod playlist, only a ringtone. I hope Apple adds this capability in a future update.

Calculator is what you would expect.

Notes is useful for jotting down a number that you don't want to enter into your address book. While the iPhone doesn't (yet) synchronize to your notes in Entourage or Outlook, you can email them to yourself or others—or even to Google Docs.

Legal Apps ...

No legal applications currently exist for the iPhone because Apple does not currently permit third-party software programs. Thus, you cannot directly synchronize your case management software with the iPhone.

But, the iPhone has a computer-grade Web browser. Therefore, Web-based legal software will work on the iPhone just as it does on your computer as long as it doesn't rely on Java or Flash.

In an article entitled, Legal Startup Has its Eye on the iPhone Bandwagon, the Houston Chronicle recently covered Advologix, an iPhone-compatible Web application that handles case management, time-billing, online marketing, and more.

We ourselves use a Web-based application called PeerViews Mail to operate TechnoLawyer. It works well on the iPhone except for one feature that requires Java. In fact, I plan to publish this newsletter using my iPhone.

Other Noteworthy Items ...

Activation

As an existing AT&T customer, I had no activation problems. It took less than 5 minutes in the comfort of my office. I plan to switch one of my landline numbers to the iPhone, but have not started the process yet.

Synchronization

If you've used an iPod, you will not have to learn anything new. Just fire up iTunes.

Earphones

I've always preferred in-ear sound-isolating earphones so instead using the earbuds that Apple includes I bought a pair of Shure's new SE210 earphones and accompanying Music Phone Adapter. With this combination, you can answer your phone and silence the iPod with a button on the cable. The cable also has a microphone. The new SE series has a modular design that enables you to integrate devices like the Music Phone Adapter without excess wire. Shure is way out in front of its competitors in this new product category.

Battery

The lack of a user-replaceable battery doesn't bother me. Like my iPod, I suspect my iPhone's battery will die long after I've upgraded to the next version of the iPhone. So far, the battery has taken me through en entire day and then some, including heavy iPod use and Web surfing.

Connectivity

The iPhone connects to the Internet using WiFi if available or AT&T's Edge network. WiFi works well, but don't expect it to rival your computer in terms of speed.  AT&T's Edge network leaves much to be desired in New York. Your mileage may vary. I plan to swing by the Apple store to see how mine stacks up against a display model for an apples to apples comparison (ha) to make sure my iPhone does not have a defect. You can try these speed tests:

iPhone Speed Test

iPhone Network Test

My iVerdict ...

I overheard a lawyer discussing how he wanted an iPhone, but planned to wait for the next version. Life is short. If a smartphone would make you more productive now, buy one now.

If you place a high value on industrial design, user interface, tightly-integrated software, a real Web browser, and an integrated iPod, look no further than the iPhone. If you use a Mac, ditto.

If you place a high value on price, 3G data speeds, and third-party applications, consider the BlackBerry or Treo instead.

The one comparison I cannot provide concerns email. I like how the iPhone handles email, but don't know how it stacks up against the BlackBerry or Treo. However, please look below for some photos of the iPhone's Mail application in action from the perspective of a heavy email user.

Finally, and most importantly, if you buy an iPhone, BlackBerry Curve, Treo 750, or some other smartphone, please post your own review.

I used to say that once you use a laptop, there's no going back to a desktop. Similarly, once you use a smartphone, there's no going back to a cell phone.

Other Noteworthy iPhone Reviews

Finis Price, iPhone Review for Attorneys, TechnoEsq

Anonymous, My iPhone Experience, Briefly, Practical Lawyering

Ernest Svenson, iHeaven, Ernie the Attorney

iPhone in Action: Mail

Iphone1450

Iphone2450

Iphone3450


iPhone in Action: Safari

Iphoneblog450_2


iPhone in Action: Camera

Coney1450

Coney2500

About TechnoEditorials

A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Email/Messaging/Telephony | Laptops/Smartphones/Tablets | TL Editorial

How to Open Web Links in PDF Files with One Click Instead of Two

By Neil J. Squillante | Monday, August 13, 2007

Now that BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide (our free PDF eBook) resides on thousands of hard drives, we would like to pass along a hot tip for those of you accessing this eBook with Adobe Acrobat or Adobe Reader. The eBook contains hundreds of Web links so you may find yourself staring at this dialog box:

Adobedialog_2

Fortunately, you can easily turn off this annoying "feature" and save your hand from all those extra clicks. Below you'll find instructions for Adobe Acrobat and Reader versions 7 and 8.

Adobe Acrobat 8 | Adobe Reader 8
1. Under the Edit menu, select Preferences. (Mac users can find Preferences under the Acrobat menu.)

2. Select Trust Manager in the left column.

3. Click the Change Settings button.

4. Where it says "PDF files may connect to web sites to share or get information," select "Allow all web sites."

5. Click OK.

Adobe Acrobat 7 | Adobe Reader 7
1. Under the Edit menu, select Preferences. (Mac users can find Preferences under the Acrobat menu.)

2. Select Trust Manager in the left column.

3. Click the Change Site Settings button.

4. Where it says "Default behavior for URL access," select "Always Allow."

5. Click OK.

About BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide
The best way to discover legal blogs (blawgs), BlawgWorld 2007 features 77 thought-provoking essays from 77 of the most influential blawgs. The product guide reinvented, TechnoLawyer Problem/Solution Guide uses a unique question/answer format to guide law firms to solutions for problems they experience. Both eBooks are free and reside in the same PDF file. Download your free copy. Learn how to become distributor or place a copy on your intranet.

Topics: BlawgWorld eBook | Business Productivity/Word Processing | Privacy/Security | TechnoLawyer Problem/Solution Guide | TL Editorial

Top 5 Tips for Producing Online Videos for Your Law Firm

By Neil J. Squillante | Thursday, August 9, 2007

Lawyersyoutube450_2

Given my recent appearance on Lawyer2Lawyer to discuss the use of online videos by law firms for client development, I thought I'd share with you the five tips I discussed on the show (actually, I forgot to mention tips #3 and #5 so this post is worth reading even if you listened to the show):

1. Hire a Professional: While you'll probably write the script, hire a professional filmmaker for the other aspects of production. Any film school graduate should have the ability to create a storyboard, direct, and edit.

2. Optimize for Search Engines: When you upload your video to YouTube, carefully write your description with Google searches in mind and link back to your site.

3. Promote Your Video: Apart from making amateur-looking videos, the biggest mistake law firms make is assuming that the project ends when they upload their video to YouTube. Actually, that's the hard work really begins. You must then execute a promotional plan to drive traffic to your video. At the very least, let your clients know about the video and encourage them to send the link to others. Use a publicity tool such as Collactive.

4. Go Local: Consider placing the video on your site as well. While you can use YouTube's embedding code for free, you may not want your site to become a billboard for YouTube. Instead, you can use open source software such as vPIP, which is free. If you want to customize the software as we did, you'll have to spend some money, but not much.

5. Make Sequels Simultaneously: Just as Peter Jackson shot all three Lord of the Rings films simultaneously, you can leverage your investment by producing several videos at the same time for release at different times.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Law Firm Marketing/Publications/Web Sites | TL Editorial | Videos

Do Lawyers Leverage YouTube? Kelly Chang Does, But You Probably Don't.

By Neil J. Squillante | Tuesday, August 7, 2007

YouTube enables you to upload videos and reach millions of consumers free of charge. It goes without saying that lawyers are uploading videos by the truckload, right?

Wrong. Most law firms don't currently take advantage of YouTube. But some do — like Kelly Chang, a Los Angeles lawyer who specializes in separation and divorce law.

Her professionally-produced two minute educational video on YouTube about custody has attracted industry-wide attention and, more importantly, new clients. (So has her search engine optimized Web site, but that's a different story for another day). (Click here if you can't see the video above).

I recently had the pleasure of "meeting" Kelly on the Lawyer2Lawyer podcast where she and I were guests along with LexBlog founder Kevin O'Keefe. Hosted by J. Craig Williams and Bob Ambrogi, we discussed YouTube as a marketing platform for law firms.

Kelly, of course, provided a first-hand account while Kevin and I served as the experts. While I'm not a filmmaker, I have written extensively about online legal videos over the past year, and at TechnoLawyer we periodically produce online videos using our own YouTube-like software (PeerViews vPIP).

I encourage you to listen to the podcast, YouTube and the Law, which runs for 37 minutes. You can play it in your browser, register to download the MP3 version, or just search iTunes for Lawyer2Lawyer and download the MP3 file there.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: CLE/News/References | Law Firm Marketing/Publications/Web Sites | Technology Industry/Legal Profession | TL Editorial | Videos

Blogs as Books and the Repurposing of Content

By Neil J. Squillante | Monday, August 6, 2007

Blawgworld_book_c2_free_185 As you may have heard, one week ago we released two eBooks in one PDF file: BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide. Currently available for free download from about 65 Web sites, you can download a copy here.

A compendium of 77 outstanding blawg posts, the BlawgWorld 2007 section of our eBook follows a well-proven model — repurposed content reaches new audiences.

For example, some people watch movies in theaters, but even more people watch them on DVD, HBO, network television, iPods, airplanes, etc.

Also, popular newspaper columnists and comic strip artists often collect their work in books. And those who write books often publish a chapter in a magazine.

Why should blogs be any different?

That's what we think, and that's also what the folks at SharedBook think. Talk about timing — the same week that we released our eBook, SharedBook released Blog2Print.

On-demand vanity publishing for blogs, Blog2Print enables bloggers and their readers to order a blog as a book (you get both a PDF eBook and a printed version). You can select the entire blog or posts within a date range, and add cover art, a dedication, and other material. At this point in time, you cannot cherry pick blog posts. Also, Blog2Print currently supports only Blogger.

Blog2Print joins Blurb in an increasingly crowded space.

Now, I personally think it's more interesting to read a collection of essays from different blogs than from one blog, but I think Blog2Print and Blurb have many potential uses.

For example, law firms that publish a blawg could use Blog2Print to send a book of their blawg posts to their clients every year.

Also, a number of blogs exist that have a beginning, middle, and end just like a book. For example, my personal favorite, The Darth Side, is a diary of Darth Vader written during Episodes V and VI, the last two Star Wars movies (sequence-wise). It's hilarious and a perfect candidate for printing in book form. In fact, the author has already made a PDF file of the blog available for download — and it's certainly easier to read the PDF file than to read the blog.

So, how well does Blog2Print work? My printer industry blogger friend Jim Lyons has already given it a spin using his own blog as the proverbial guinea pig. Read his post, Enhanced SharedBook Blogger Widget.

Also announced last week, Wikitravel introduced Wikitravel Press, a new service that enables you to print your own travel books using information from Wikitravel, a user-generated online travel guide.

(Blurb and Wikitravel Press links provided by Bob Ambrogi of Lawsites.)

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: BlawgWorld eBook | CLE/News/References | Entertainment/Hobbies/Recreation | Online/Cloud | Technology Industry/Legal Profession | TL Editorial

BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide: Free eBook

By Neil J. Squillante | Monday, July 30, 2007

Blawgworld_tilt_c2_free_450

BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide is a free eBook. Actually, it's two eBooks in one PDF file.

BlawgWorld 2007 is the best way to explore and discover legal blogs (blawgs). It features 77 remarkable essays from 77 of the most influential blawgs. Each blogger handpicked their best essay of the year for inclusion in the eBook.

The 2007 TechnoLawyer Problem/Solution Guide is a revolutionary new way to find Solutions to Problems your law firm is experiencing. Specifically, it contains 185 Problems and corresponding Solutions.

Each Problem is written in the form of a question from the point of view of a law firm and organized by topic. Topics include case management, depositions, discovery, document management, legal research, time-billing, and many more — 58 topics in all.

Download Our eBook Now
Our eBook is truly free. You click the link and it downloads. No registration hassles.

Download your copy of the eBook now.

And then watch our press conference.

Topics: Accounting/Billing/Time Capture | Automation/Document Assembly/Macros | Backup/Media/Storage | BlawgWorld eBook | Business Productivity/Word Processing | CLE/News/References | Collaboration/Knowledge Management | Computer Accessories | Consultants/Services/Training | Copiers/Scanners/Printers | Desktop PCs/Servers | Dictation/OCR/Speech Recognition | Document Management | Email/Messaging/Telephony | Entertainment/Hobbies/Recreation | Furniture/Office Supplies | Gadgets/Shredders/Office Gear | Graphic Design/Photography/Video | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management | Legal Research | Litigation/Discovery/Trials | Monitors | Networking/Operating Systems | Online/Cloud | Practice Management/Calendars | Presentations/Projectors | Privacy/Security | TechnoLawyer | TechnoLawyer Problem/Solution Guide | Technology Industry/Legal Profession | TL Editorial | Transactional Practice Areas | Utilities

Definitive iPhone Review; Avvo Welcome Critics; eDiscovery Treasure Trove; Zantaz; Juris; Printers That Squeak

By Neil J. Squillante | Tuesday, July 24, 2007

You don't have time to track 100 business and technology magazines and blogs. We do. Below you'll find our latest discoveries.

Review: Two Weeks With An iPhone

Defending Avvo’s Right to Provide Information and Guidance to Consumers

Ball 6 on EDD: Six Articles on Electronic Data Discovery

Autonomy Buys Zantaz

Juris Joins LexisNexis

What's In Your Printer?

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Copiers/Scanners/Printers | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Litigation/Discovery/Trials | Online/Cloud | Technology Industry/Legal Profession | TL Editorial

My Search For an Ergonomic Keyboard

By Neil J. Squillante | Monday, July 23, 2007

Freestylekeyboard_2

"I've Got Blisters On My Fingers"

No, I didn't just finish playing drums on "Helter Skelter" and I actually don't have blisters on my fingers, but my traditional keyboard is doing a number on my right wrist these days.

So I decided the time had finally come for an ergonomic split keyboard. I placed an order, but haven't received it yet. However, I thought I'd share my research with you to save you time. I'll eventually post a review of the keyboard I bought.

Split keyboards enable you to keep your hands and arms in a straight line. They also take into account the fact that at rest your arms and hands tilt thumb's up, not flat. Traditional keyboards require you to position your hands at an angle to your arms, and tilt your hands thumb's down.

Microsoft dominates this product category thanks to its quality products at relatively low prices — and marketing muscle. I nearly bought the Natural Ergonomic Keyboard 4000, which sells for about $50.

I ultimately decided against it because the keyboard is fixed in place so you cannot adjust the position of the two halves of the keyboard. It has received good reviews from many consumers and from publications such as CNET.

Surprisingly, the Microsoft keyboard is Mac compatible and received high marks from Apple Matters, an Australian enthusiast publication.

KeyOvation sells a line of split keyboards under the Goldtouch brand name. You can adjust both the horizontal splay and the vertical pronation. This keyboard looks very nice and comes in black or white, but apparently the number keypad, a separate module that I consider essential, is not compatible with Intel-based Macs. Too bad.

Eventually, I stumbled across Kinesis' Freestyle keyboard ($99), which I ordered with the "Incline" attachment ($40), and a numeric keypad ($60). That's a lot of money for a keyboard, but having beaten carpel tunnel syndrome once before by buying a better desk and chair, this purchase is a drop in the bucket by comparison.

The Freestyle keyboard received a good review by Gene Koo, a lawyer.

I chose the Freestyle because with the Incline attachment it functions like Microsoft's keyboard and adjusts horizontally and vertically like the Goldtouch. I also like its small footprint, built-in palm rests, and the fact it doesn't need a driver.

I don't like the black color, the hotkeys (because they don't work on a Mac), and the traditional placement of the caps lock key (my current keyboard wisely places it in a location less prone to errant keystrokes). However, no product is perfect plus it comes with a 60 day money-back guarantee. Time will tell if it lives up to my expectations.

Do you have any keyboard recommendations?

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Computer Accessories | TL Editorial
 
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