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Christmas and Holiday Gift ideas for Lawyers (and Librarians)

By Neil J. Squillante | Tuesday, November 27, 2007

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The holiday shopping season has officially begun! I can't wait to worm my way through the crowds at the mall or better yet on Fifth Avenue. Yippee!

On second thought, I think I'll once again do all my Christmas shopping online. Below I've compiled some online shopping ideas for the lawyers in your life. Please reply to share your own tips.

The Billable Hour: This online store sells "clever gifts and greeting cards for legal professionals."

Carbolic Smoke Ball: This online store features kitschy merchandise with a legal theme. If you have any accountants, dentists, doctors, and/or politicians on your list, you'll find gifts for them as well.

LawGallery: In this online store, you'll find fine art depicting courtroom and other legal-oriented subjects. (LawGallery is featured on pages 273-274 of TechnoLawyer Problem/Solution Guide.)

Law School in a Box: Though too late for you, this $15 item could save your kids from the financial burdens of law school.

Lawyer Cookie Arrangement: A cute collection of cookies shaped like books, briefcases, and gavels (see above photo).

2007 Holiday Gift Guide for Lawyers: BlawgWorld blogger Reid Trautz has published his third consecutive list of gift ideas for lawyers. Among his suggestions, you'll find Office Pillows, SoundView Executive Book Summaries, and my favorite, the Dough-Nu-Matic.

Holiday Gift Guide for Librarians: Let's not forget your favorite law librarian. In this guide, BlawgWorld blogger Bonnie Shucha unearths some great finds, including librarian action figures and Secret Storage Books.

A tip of the blog to Legal Underground for inspiring this article.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Entertainment/Hobbies/Recreation | Online/Cloud | Technology Industry/Legal Profession | TL Editorial

Et Tu UGC? The Death of User-Generated Content (Except in TechnoLawyer)

By Neil J. Squillante | Monday, November 26, 2007

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Like everyone else who started an online media company at the end of last century, I let my common sense guide me when it came to creating the rules of the road since none of us had a manual.

The rules I created run decidedly counter to the rules that eventually emerged as the conventional wisdom. Nowhere is TechnoLawyer's divergence from the "norm" more evident than with user-generated content, particularly product reviews.

I don't profess to have had a Eureka moment, but it just seemed like a good idea to require all contributors to sign their real name and email address at a minimum (most provide all their contact information), and disclose any conflicts of interest. As you know, most online forums don't have such requirements.

Today I report some sad news: I no longer feel I can rely on user-generated content outside of TechnoLawyer.

Many unbiased reviews exist on blogs and even in online stores. But trying to distinguish them from fake and paid reviews has become challenging for me let alone the average consumer.

Savvy companies realize that people trust balanced reviews more than glowing reviews. Therefore, they anonymously post reviews of their own products that contain some (but usually not much) criticism. Conversely, they also post somewhat balanced though mostly negative reviews of competitive products. Balanced or not, a fake review remains useless.

I still enjoy reading these anonymous "user" reviews, but I no longer trust any of them. I trust ads more because they're authentic in the sense that you know their origin.

I bought a product recently even though every review of that product across the Web was written by the same person. But hey, it was just a $6 product. For more expensive purchases, if TechnoLawyer can't help I use my legal skills to grill a salesperson.

While fake product reviews are especially pernicious, the problem runs much deeper. For example, last week TechCrunch published an article entitled The Secret Strategies Behind Many Viral Videos that explored the tactics used to propel videos to the top of YouTube, including fake arguments in the comments.

Do you trust user-generated content on sites that don't require signatures and disclosures? If not, how do you evaluate products?

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Law Firm Marketing/Publications/Web Sites | Technology Industry/Legal Profession | TL Editorial

iPhone After Three Months: A Report from the Field

By Neil J. Squillante | Monday, November 5, 2007

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Now that we've had our iPhones for three months, we thought we'd interview ourselves about life with our iPhones thus far. Of note, Apple recently announced preliminary plans for third-party iPhone software development, which means that we'll probably see some legal applications next year.

Which application do you find yourself using frequently that you didn't think you would use much?

Neil: The camera. I never bothered to figure out how to use the camera on my Razr. By contrast, I take photos with my iPhone all the time.

Email is what makes the camera so useful. I mostly use it as a travelogue to provide context. It's like micro-blogging, but much more private. Most of the time, I email just one person. Two recent examples:

"Greetings from the far side of the world (well Manhattan). Hope you have a good run!" — A photo from West Street (the southwestern tip of Manhattan) sent to my friend who was running a 5K while I was at the midpoint of a 12 mile walk.

"Don't eat!" — A photo of Balthazaar Bakery in SoHo sent to Sara. I bought some croissants for a "Fat Friday" breakfast.

Sara: The built-in camera. My previous LG flip phone had a poor-quality camera and I rarely used it. Plus, I received a great Canon PowerShot SD630 this past Christmas — so why would I take pictures with my phone?

Because the iPhone takes great shots! Not only does it take surprisingly good photos, but I love that you can email the photo instantly.

On a recent trip to Vermont with friends, I was able to send my husband beautiful shots of Lake Champlain as we were standing at the water's edge. At a Mets game at Shea Stadium a few weeks ago, I was able to send my dad a quick pic of the field before game time.

It's very handy when I leave my actual camera at home, or when my camera runs out of battery.

It's also a fun way to stay in touch with the people I care about.

What was your best iPhone Moment so far?

Neil: Workwise, when I reviewed, sent feedback, and ultimately approved our TechnoLawyer Linkathon graphic via email while out and about on a Saturday. The graphic artist was in Argentina, which made this particular mobile moment all the more satisfying. Funwise, when a crowd formed around me at a bar in the meatpacking district in the early iPhone days.

Sara: My favorite iPhone moment thus far was on the way to a party in an area of Brooklyn I didn't know very well. I got off the subway and was confused about which way to head. I whipped out the iPhone and clicked on the Maps application.  Once I typed in the address, I was able to get my bearings and easily find my way. I used to constantly print out directions from Google maps beforehand and tuck them in my purse. Now, no need!

What is the biggest glitch or problem you've experienced?

Neil: My first iPhone had a defective screen, which failed the excellent screen test at Apple Served Up. Bracing for a fight, I made the last appointment of the day at an Apple store, thinking that they would prefer to just replace my phone rather than stay late arguing with me. However, the Genius agreed with me and gave me a new iPhone.

Sara: The biggest problem I've experienced is that sometimes it seems a process gets stuck in a loop and makes the iPhone run very hot. This also drains the battery extremely fast. My solution has been to power down, and then restart the iPhone. I may have to get this checked out soon.

What is your favorite application?

Neil: It's difficult to choose among Mail, Safari, and iPod as they are all superb. Let me discuss Safari because it's the most interesting. I use Safari a lot at home, not just when I'm out. I do all my reading online nowadays. Sitting with an iPhone is a lot more comfortable than sitting with a laptop. Though smaller, the screen is sharper than a laptop screen because of its higher pixel density. Also, double tapping a column of text to enlarge it and tilting the screen to read in landscape make it easy to read most Web sites. Finally, iPhone-friendly online RSS readers like Google Reader and NewsGator also enhance the experience. When third-party application development begins next year, I suspect we'll see an eBook reader.

Sara: My favorite application has to be Mail. I will readily admit that I'm an email junkie — and I love being able to check it on the go. Now that Gmail has introduced IMAP, both my personal and work email are synced. No more marking things read in two places, or filing email on my iPhone, then again on my home laptop, then again on my work computer.

How did you spend your $100 iPhone rebate?

Neil: I haven't spent mine yet. I'll probably buy a Bluetooth headset or the new iPod nano and Nike+ sensor so that I can make sure I really do walk 12 miles. Currently, I rely on MapMyRun.

Sara: On top of getting me an iPhone to begin with, Neil was nice enough to let me use the rebate associated with my iPhone. So what did I spend it on? An iPhone for my husband of course!

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Email/Messaging/Telephony | Laptops/Smartphones/Tablets | TL Editorial

Family Lawyer Leverages YouTube's Comment System

By Neil J. Squillante | Tuesday, October 23, 2007

Los Angeles family lawyer Kelly Chang has taken law firm marketing via YouTube to a new level with her latest video. The video itself shows her out and about in Los Angeles talking about her family law practice, including her refusal to take on clients unsure if they really want a divorce.

Another quality video from Kelly, but the real story here is that Kelly emailed the video link to her friends and clients and invited them to comment on the video. And comment they did. The comments add even more marketing oomph to the video. In fact, the comments might very well do more for Kelly than the video itself.

As I've stated in the past, you cannot just upload a video to YouTube and expect it to generate business. You must also promote the video. Otherwise, it will languish unwatched — like most law firm videos on YouTube.

Kelly went a step further. Not only has she promoted her video, but she is also trying to create a community around the video with user-generated content.

There is a right way and a wrong way to use user-generated content for marketing purposes. Creating fake user accounts and posting comments from those accounts is wrong, very wrong. Paying people to post comments on your behalf or telling them what to write is not much better. Plus you can easily spot such user-generated spam because it comes across as too good to be true.

To do it right, invite people to comment in their own words and hope for the best. If you deliver a quality service and showcase it in a quality video, you should have nothing to worry about. If you don't then don't use this form of marketing. If someone posts a negative comment, respond to it. Chances are they're mistaken about something or not disclosing all the facts.

In other words, the less control you have, the more user-generated content helps you. You need to light the spark, but you also need to get out of the way. Watch Kelly's video and read the comments below (click here if you can't see the video below).

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Law Firm Marketing/Publications/Web Sites | TL Editorial | Videos

The Easiest $500 You'll Ever Make

By Neil J. Squillante | Tuesday, October 23, 2007

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Just 8 days remain to enter TechnoLawyer Linkathon, our sweepstakes with a top prize of $500. Simply link to us using a URL that we provide, and then email us your entry.

Although I can't make any promises about your odds when the sweepstakes ends, your odds of winning today are an incredible 12%. By contrast, your odds of winning a typical lottery are about .0000007%.

I don't have any statistics, but I suspect winning this $500 might be easier than shooting fish in a barrel.

That's because very few legal professionals have Web sites — or at least Web sites on which they can get permission to add a link. If you're lucky enough to have such access, learn how to enter TechnoLawyer Linkathon now.

Update: TechnoLawyer Linkathon has ended. Read about the wnners.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: BlawgWorld eBook | TechnoLawyer | TechnoLawyer Problem/Solution Guide | TL Editorial

A Storage Story in Search of a Happy Ending

By Neil J. Squillante | Monday, October 22, 2007

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Earlier this year, we covered Drobo in TechnoLawyer NewsWire. It certainly ranks as one of the hottest products we've covered in terms of interest level. I nearly bought two myself, but ultimately decided against doing so because of two issues that have surfaced in user forums — fan noise and data loss.

I wanted one for my growing media collection at home and another one attached to our file server for network backup at the office. The fan was a deal killer in terms of using it at home. But the data loss horror stories I read led me to hold off purchasing one for the office as well.

When I buy hard drives I typically buy two and mirror them. I like Drobo on paper because it's a single device that holds and manages up to four hard drives. If you fill it with four or even just two drives and one fails you're totally covered. However, as I've since learned from intrepid early adopters, if Drobo itself fails, you might be totally screwed. I think it depends what Drobo is doing with your data when it fails. Some people have experienced no data loss whereas others have lost everything.

So I think I'll wait for version 2. (Having never used a Drobo, the above is not a review. I'm simply reporting on what I've read in user forums.)

While no other company has released anything as slick and user-friendly as Drobo, Hitachi recently got my attention with its new 1 TB (1,000 GB) hard drive. Even better, Hitachi has placed this drive into a fanless external USB 2 enclosure. It's currently on sale at Best Buy for $307, which seems like a good price given that no other company has a 1 TB hard drive yet (though other companies sell this Hitachi drive in their own enclosure).

Two of these hard drives mirrored should work for my media collection at home, but what about on-site network backups at the office? Which storage hardware does your office use? Do you use Drobo?

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Backup/Media/Storage | TL Editorial

How to Convert from POP to IMAP and Achieve Email Bliss

By Neil J. Squillante | Monday, October 8, 2007

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Have you every wondered why people refer to BlackBerrys as CrackBerrys? It's not because of mobile email. It's because of synchronized email.

On a BlackBerry that connects to a BlackBerry Enterprise Server and Exchange Server, your email is the same everywhere. For example, when you send a message on your BlackBerry, that message also appears in your Sent Mail in Outlook and vice versa. The same goes for any folders you create.

If your law firm doesn't use BlackBerry Enterprise Server, you can still have nearly the same experience using IMAP, an email protocol available on most email servers and from many ISPs (we use Webmail.us, an ISP that specializes in email).

Because IMAP is server-based, your email is identical everywhere you check it — work computer, home computer, laptop, smartphone, other computers, etc. The only major difference between IMAP and BlackBerry Enterprise Server is that you'll still have to manually check your email or set up your email program to check it periodically rather than have it pushed to you like a phone call.

WHY YOU SHOULD PART WITH POP ...

If you don't have an Exchange Server and don't currently use IMAP, chances are you use POP, the most common email protocol among consumers and small businesses.

Unlike IMAP, POP stores email on your hard drive and then deletes it from the server. POP has its advantages. Because the email resides locally, you can access it faster. But the day you no longer check your email on a single device is the day you should part with POP and switch to IMAP.

You can set up a POP account to keep incoming messages on the server so you can receive them from multiple devices, but this trick does nothing for your sent mail, which will become scattered across your devices. And no, bcc-ing yourself is not a solution. It's an abomination.

You could also forego dedicated email programs like Outlook and check your POP account using Webmail. While Webmail clients have come a long way on computers, they don't work well on smartphones. Even Gmail on iPhone via Safari — probably the best mobile Webmail experience currently available — doesn't hold a candle to the native email applications on BlackBerrys, Treos, and iPhone itself.

Don't bother with these kludges. Switch to IMAP.

MAKING THE SWITCH TO IMAP ...

To switch from POP to IMAP, simply set up your IMAP accounts, create folders in those accounts that mirror the folders in your POP accounts, and then copy your POP email to those matching folders.

Sounds simple, right? Unfortunately, a few gotchas exist.

1. STORAGE: Remember, all your email will reside on the server! This means your IMAP accounts must have enough storage space to hold all your email now and in the future. For example, our IMAP accounts have a 2 GB capacity plus we can increase that limit anytime nondestructively. My account currently uses about 600 MB of the 2 GB.

2. TIME: If your firm has its own email server, copying your email should not take too long since it will take place on your network. But if you use an ISP and have gigabytes of email to upload, prepare yourself for a time-consuming task.

3. SPEED: Most email programs can keep a local copy of your IMAP email. I recommend taking advantage of this feature. It will speed up access to your existing email because you won't have to download it from the server every time. Instead, you'll only have to download new messages.

4. SECURITY: Whether you use your own email server or an ISP, make sure it supports secure, encrypted access. This way you can use WiFi hotspots on your laptop or smartphone without having to worry about anyone snooping on your email.

THE ARCHIVE OPTION ...

Switching from POP to IMAP provides a good opportunity to reassess the way you organize your email. In addition to changing your folder structure, you may want to consider archiving older email rather than moving it to your IMAP accounts.

Many email archiving solutions exist. I'd like to quickly tell you about a free option (provided you don't need more than 2 GB of storage per account) that we currently use — Google Apps for Your Domain.

You could also use a regular Gmail account, but I recommend using your own domain name so that you can set up accounts like smith-archive@domain.com, jones-archive@domain.com, etc.

Just to be clear, you'll need to use a domain name other than your main one because Google inexplicably does not support IMAP, only POP. Thus, Google will not become your primary email provider, just an archive solution.

Also, this archive solution works only if your mail server or ISP supports simultaneous protocols, which means that you can access the same account via POP or IMAP.

Here's what you need to do:

1. Set up an account at your primary domain name — something like smith-archive@primarydomain.com

2. Set up this account in your email program using IMAP.

3. Upload the email you want to archive to this account. You can set up folders if you want or just dump all your sent mail into Sent and all your received mail into the inbox.

4. Set up a similarly-named Google account — something like smith-archive@secondarydomain.com.

5. In your Google account, under Settings/Accounts, use the "Get Mail From Other Accounts" tool to download all your archived email. Google will access that account using POP so nothing will remain on your server afterwards.

6. If you want, you can have Google tag the email it downloads with a "label" — the equivalent of a folder. Some people don't bother on the theory that once you can take advantage of Google's search technology, such categorization becomes irrelevant. Also, you can only apply one label at a time, which means you must first upload the messages from one folder and then download and label them, and then repeat the process for each additional folder. As a happy medium, you could download all your Sent Mail and then download all your Received Mail, labeling each accordingly. This way, you can separate what you sent from what you received.

7. Once you complete your initial archive, continue to archive messages on a regular schedule that best fits your needs. Once per year works fine for me.

WELCOME TO EMAIL BLISS ...

Though time-consuming, switching from POP to IMAP will do more to help you overcome email overload than any other tactic. The ability to access and respond to email anywhere and have all your messages automatically synchronize will make you wonder how you ever lived without IMAP.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Email/Messaging/Telephony | Laptops/Smartphones/Tablets | TL Editorial

Keep Your Eye on Apple's Back Door PDA

By Neil J. Squillante | Thursday, September 20, 2007

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I've gone on record as declaring the PDA dead. My declaration might be a wee bit premature thanks to Apple's introduction of the iPod touch, which touched down at stores this weekend.

Children treat Blue's Clues, Sesame Street, etc. as entertainment, but they also learn from these shows. Likewise, people who buy the iPod touch for its iPod will find that they also get a PDA as part of the deal — contacts and calendar — plus Safari, a real Web browser.

Safari is the star attraction, especially since the calendar application is crippled (you can add/remove/edit contacts on the iPod touch, but not appointments). A number of Web services already exist with iPhone-optimized interfaces. For example, you can create Word documents with gOffice, manage your tasks with Ta-da Lists, and check your email via Yahoo mobile.

Palm tried to attract people interested in personal productivity — not a mass market as it turned out. Maybe Apple has found the key to mass market success with a PDA — attract people looking for entertainment and slip them some personal productivity in the process.

I declared the PDA dead because why buy a PDA when you can get that same functionality in a phone? I personally wouldn't trade my iPhone for an iPod touch, but a lot of people already carry an iPod and a phone and don't seem to mind. Plus, the iPod touch has no camera so you can bring it to any courthouse.

Is the iPod touch a suitable PDA for lawyers? No, though many lawyers will buy one primarily for the iPod and Web browser. But the iPod touch has a lot of blank space for applications on its home screen. Make no mistake about it — Apple has created a new platform that could someday become the ultimate personal productivity tool — with or without a phone. I suggest you watch the iPod touch (and iPhone) closely. Perhaps the device that's truly in danger of becoming irrelevant ten years from now is the laptop.

See also: Is the iPhone Ready for Business?

Photo by Josh Mobley.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Email/Messaging/Telephony | Entertainment/Hobbies/Recreation | Laptops/Smartphones/Tablets | TL Editorial

How to Take the iPhone to Court

By Neil J. Squillante | Tuesday, September 18, 2007

Some of you probably didn't even bother reading my recent iPhone review because you're a litigator who practices in courts that ban camera phones.

No one has covered the ban on camera phones in courts more extensively than we have (thanks to your firsthand reports) so you didn't think we'd leave you hanging, did you?

ResQ Systems, a computer repair company, has begun offering a new iPhone camera removal service. For $99, the company will provide you with an "iBox" for your iPhone and pay for overnight shipping both ways. In other words, you should only have to part with your iPhone for one day.

Now that Apple has dropped the price of the iPhone by $200, even after paying for this service you'll still be able to thumb your nose at people like me who paid the iPhone early adopter tax.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Email/Messaging/Telephony | TL Editorial

How to Create Vanity Web Addresses

By Neil J. Squillante | Monday, September 17, 2007

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Other than your home page, the other Web addresses on your site have suffixes like .htm or perhaps .asp. These are no big deal when you email someone a link, but what about when you're on the phone or at a cocktail party or placing a yellow pages ad, etc. and want to direct someone to a specific landing page instead of your home page? Dot what?

What you need is a vanity Web address — like www.yourfirm.com/trademarks. Fortunately, you can easily create such pages in three steps:

1. Log into your Web server (typically via FTP if hosted by an ISP).

2. Create a folder (directory) at the root level of your Web server and name it with the word you want to use in your vanity Web address after the slash (e.g., "trademarks").

3. Name the Web page that you want people to see at that address "index.htm" and place it inside the folder. (If it's an ASP page, name it index.asp, if it's a PHP page, name it index.php, etc.)

You can create an unlimited number of vanity Web addresses in this manner. As you can see, these pages bear the same name as your home page (index.htm), the only difference being that they reside one level deep in their own folder.

Photo by Trevor DeVincenzi.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Topics: Law Firm Marketing/Publications/Web Sites | TL Editorial
 
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