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Modern Bates Stamping; Online Document Creation With HotDocs and XpressDox; Using Three Monitors; MaxEmail Review; Best Authority Question

By Kathryn Hughes | Thursday, February 9, 2012

Today's issue of TL Answers contains these articles:

Pam Rolph, Modern Bates Stamping 101

Kent Davis, Tip: Using HotDocs or XpressDox to Create Online Forms for Clients

Jon Lydell, How I Use Three Monitors to Work With Clients

John Crossan, Review: MaxEmail for Fax-to-Email

Don't miss this issue — or any future issues.

How to Receive TL Answers
Do you believe in the wisdom of crowds? In TL Answers, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The TL Answers newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Automation/Document Assembly/Macros | Business Productivity/Word Processing | Coming Attractions | Email/Messaging/Telephony | Litigation/Discovery/Trials | Monitors | Online/Cloud | TL Answers

Smartphone GPS Apps and Data Usage; Reviews of Best Authority, TimeSolv; Business Card Scanning; Client Screening

By Kathryn Hughes | Friday, January 27, 2012

Today's issue of Fat Friday contains these articles:

Cynthia Zook, Tips For Migrating From DOCS Open To Worldox GX2

John Peters, How To Add Hidden Searchable Terms To Documents

Colm Carberry, Review: Olympus Digital Recorders (Two Little-Known Features)

Jennifer Stiller, Review: MaxEmail For Fax-to-Email Plus Number Porting

Don't miss this issue — or any future issues.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Business Productivity/Word Processing | CLE/News/References | Coming Attractions | Copiers/Scanners/Printers | Fat Friday | Gadgets/Shredders/Office Gear | Laptops/Smartphones/Tablets | Law Office Management | Litigation/Discovery/Trials | Online/Cloud

Chrometa 2012: Read Our Exclusive Report

By Neil J. Squillante | Thursday, January 26, 2012

Today's issue of TL NewsWire covers a program that tracks the time you spend in client-related email (see article below), a site that enables you to compare smartphones, a new online practice management and document assembly application, and an iOS app with a legal dictionary, settlement calculator and other such tools for lawyers. Don't miss the next issue.

Automatically Track Time Spent on Client-Related Email

Late last year, Business Insider, a publication that breathlessly covers startup companies and new technologies, admitted that the world is not changing that fast. The article noted that every minute people post 695,000 Facebook status updates (impressive), but send 168 million email messages (off the charts). Among lawyers, the numbers are likely even more skewed in email's favor. Because lawyers spend so much time in email, that's where they lose the most billable time. Did you spend 25 minutes or 35 minutes replying to your client? Most lawyers are honest so they under-guesstimate, but accuracy is not a crime. The new version of a popular time tracking program can help.

Chrometa 2012 … in One Sentence
Chrometa 2012 automatically captures and categorizes the time you spend working on your computer plus it can track offline time too.

The Killer Feature
Previous versions of Chrometa would tell you how much time you spent in Outlook or in Gmail throughout the day, enabling you to capture all that time. But it didn't list the time per message so if you read 25 work-related email messages, and sent 10 you'd have to look back at your messages and apportion the time among them -- a fair amount of work.

Chrometa 2012 now shows you the time spent per message, identifying each message by subject line, to/from/cc fields, and if applicable even the email folder name.

Chrometa 2012 achieves this feat via two free plugins for Microsoft Outlook and Gmail respectively. The Outlook plugin works with Outlook 2007 and 2010, while the Gmail plugin works with Google's Chrome browser on Mac and Windows.

"Our new Chrometa plugins for Microsoft Outlook and Gmail close the loop on email," Chrometa CEO Brett Owens told us. "Once you install our email plugins, you'll never lose another minute of billable email time or waste time reconstructing that billable time."

Other Notable Features
Chrometa 2012 captures time on Macs and PCs. It notices when you stop using your computer such as for a phone call and can ask you about it so you can also track offline time. You access and manage your captured time using a web browser.

Chrometa 2012 can automatically categorize the time it captures. For example, now that Chrometa can capture time spent per email message, you can create a rule for each client or even matter. Then Chrometa will place all email time per client or per matter into that category. The rules work for all the time Chrometa captures (e.g., time spent in Word documents). When you log into your Chrometa account, you can convert all the time captured in a category into time entries with one click.

Also new in Chrometa 2012 is the ability to create bills (invoices). In other words, Chrometa can now serve as your billing program, not just your time capture program. You can send bills directly from Chrometa via email or export them into DOC, PDF, or XLS formats.

If you already use a billing system, Chrometa offers a growing number of integrations, including Clio, FreshBooks, QuickBooks, PCLaw, and Timeslips. You can also export Chrometa time entries and import them into virtually any billing system.

What Else Should You Know?
You can choose from three versions of Chrometa (all single user) or from two versions of Chrometa for Teams (for multiple users). Pricing for Chrometa starts at $19 per month, whereas pricing for Chrometa for Teams starts at the same price per user per month. Learn more about Chrometa 2012.

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Email/Messaging/Telephony | Online/Cloud | TL NewsWire

eBillity: Read Our Exclusive Report

By Neil J. Squillante | Thursday, January 19, 2012

Originally published in our free TL NewsWire newsletter. Instead of reading TL NewsWire here, sign up now to receive future issues via email.

The Time Tracking and Billing System Intuit Recommends

More than one million lawyers, paralegals, and other legal professionals need to track their expenses and time. And that's just in the United States. Sensing an opportunity, Intuit launched a cloud-based billing solution a few years ago called Time Tracker & Billing Manager. But it didn't pan out so the company recently shut down the service. Rather than leave its thousands of customers hanging, Intuit carefully evaluated its competitors, and then encouraged its customers to switch to a next-generation solution by a company whose management team has years of experience developing legal billing systems.

eBillity … in One Sentence
An Intuit Preferred Partner, eBillity is a secure cloud-based time tracking and billing solution with accompanying mobile apps.

The Killer Feature
Of all the professionals who bill for their time, lawyers likely have the most diverse needs. eBillity's designers focused on customizability and flexibility to meet these needs.

For example, you can create multiple billing rates — hourly, client, matter, employee, activity, overtime, etc. eBillity displays these options on a single screen. Once you create a billing rule, you can save it for future use — and these rules can include other aspects of billing such as expenses and trust accounts. In other words, eBillity enables you to automate your billing workflow.

Other Notable Features
eBillity contains a number of technologies designed to facilitate expense and time entry. For example, eBillity provides timers, custom categories, and batch entry (e.g., record all your time at the trial with one click, and all your associated expenses with another click). Also, eBillity is available via a desktop or mobile web browser, Mac and Windows applications, and native iOS (iPhone or iPad) and BlackBerry apps. The desktop and mobile apps work offline, and automatically sync with your account once you're online again, enabling you to capture time anywhere.

eBillity contains a number of legal-specific features such as conflict checking and trust accounting that go beyond typical offerings. For conflict checking, not only can you conduct full-text searches, but you can also create ethical walls to prevent designated employees from accessing one or more matters. eBillity's trust accounting includes the "eBillity Client Portal" through which your clients can view invoices, and make payments on those invoices. Clients can view the balance and activity of their trust accounts from this portal as well. Finally, clients can view and pay invoices using a credit card or PayPal via a button on every emailed invoice.

Other features include email alerts to stay in the loop when members of your team work on specific matters, QuickBooks Online synchronization, and customizable reports. Report types include timekeepers, clients, expense, trust accounts, productivity, receivables, rates, tax, and more.

"Our clients have found, on average, that they capture 15% more billable time using eBillity," Vice President of Product Douglas Dweck told us. "Having a tool that makes it this easy to capture time from anywhere on nearly any device ensures minutes don't get missed."

What Else Should You Know?
Three versions of eBillity exist — Free (3 clients and 5 matters), Standard (20 clients and 30 matters), and Premium (unlimited clients and matters plus eBillity Client Portal and payment processing). The Standard plan costs $19.95 per month for the first user, and $9.95 per additional user. All plans include free support via telephone, live chat, and email. Learn more about eBillity.

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Online/Cloud | TL NewsWire

SmallLaw: The Day After: Top Five Tips for Preventing Unthinkable Disasters From Crippling Your Small Law Firm

By Erik Mazzone | Friday, December 23, 2011

Originally published on August 30, 2011 in our free SmallLaw newsletter. Instead of reading SmallLaw here after the fact, sign up now to receive future issues in realtime.

With Hurricane Irene just recently having rumbled her way through my adopted home state of North Carolina — including making a mess of our beautiful Outer Banks and eastern regions — disaster preparedness (or business continuity to use a popular euphemism) is on my mind. Watching Irene's progression up the east coast and the trouble she wrought en route, I imagine it must be on some of your minds too.

When we talk about technology, we often engage in a facile and glib debate over operating systems, Angry Birds, and coolness. God knows, I'm a card-carrying member of that club — new and cool is my red meat as regular readers of my SmallLaw columns well know.

But in deference to all the law firms who are digging out from Irene, I want to use this issue of SmallLaw to address how to get your firm as ready as possible for the next Irene Mother Nature throws your way. Below you'll find my top five tips.

1. Go Paperless

The discussion over going paperless in a small law firm often centers on efficiency, collaboration, ethics and mobility, all of which are important facets of the decision.

However, it's not until you wake up one day, however, and your entire office suite is under six feet of water and your paper files have turned to pulp that paperless' importance as a disaster preparedness measure become clear.

Sure, you may only need offsite digital copies of everything once in a career — but the day you need it, you really need it. Offsite backup is a good start, but if only 25% of your key data is digital, you are still sunk when the high waters arrive.

2. Sever Your Servers With Hosted Communications

Floods and natural disasters are good reasons to consider embracing hosted communications — meaning both your email and your phone system. If your communication hubs run out of server boxes in your office and they're under water, they're useless. Sure, some backup strategies can help mitigate this porblem, but if I were running a small firm today, I'd get rid of all my servers — applications, email, documents, telephone — the whole shebang. With Hosted Exchange, Google Apps, and VoIP phone systems, it has never been easier.

3. Centralized Document and Practice Management

According to the ABA's 2011 Legal Technology Survey, the adoption rate of document and practice management software in small law offices remains dismal.

Anecdotally, in my work, I find that law firms regard this software as somewhere between an unnecessary expense and a "nice to have." Much like the decision to go paperless and host your communications, if you imagine having to run your firm the day after a disaster (with all of your employees working remotely from their homes), the decision to centralize document and practice management is not a luxury, but a necessity.

Frequency of need is not the same as degree. You only need an emergency room once in a while, too, but if you didn't have one nearby the day you needed it, you'd be in big trouble.

4. Laptops Over Desktops Plus Smartphones and iPads

I frequently talk with lawyers who debate whether to buy their staff laptop or desktop computers, citing that desktops are cheaper and more powerful. A disaster should convince you that mobility trumps the marginal cost savings and power of desktops.

Laptops have another advantage. When the power goes out, they continue running for a few hours. But even laptops have their limits. Smartphones (and 3G iPads) tend to have a much longer battery life, and can access the Internet via your carrier. Some smartphones can even serve as a mobile hotspot. Law firms have issued smartphones to their lawyers for many years. Some have begun to issue iPads as well.

5. Home Office Essentials

For your lawyers and staff to be productive working from home while your office is underwater, in addition to a laptop they will need an internet connection robust enough to run their VoIP phones, a headset with a microphone, a printer, and a scanner.

Whether you provide this equipment for your staff or require that they provide it for themselves is a matter of your compensation and training systems. Either way, if you want your staff to work rather than just watch Sports Center until your office reopens, they will need the tools to perform their work.

Conclusion

I hope you and your firm survived Hurricane Irene with nary a puddle. But I also hope this article prompts you to prepare for the unthinkable.

Written by Erik Mazzone of Law Practice Matters.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Copiers/Scanners/Printers | Desktop PCs/Servers | Document Management | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Office Management | Online/Cloud | Practice Management/Calendars | SmallLaw

SmallLaw: How Three Virtual Services Saved My Non-Virtual Law Firm

By Clark Stewart | Tuesday, December 20, 2011

Originally published on August 23, 2011 in our free SmallLaw newsletter. Instead of reading SmallLaw here after the fact, sign up now to receive future issues in realtime.

2011 dropped a bomb on me. This year just plain stinks. It has tested my solo practice, my confidence, even my faith. On May 21st, my mother suffered a massive stroke. According to some interpretations of the Bible, the Rapture was supposed to occur on May 21, 2011. My father had planned to play a joke on my mother by piling up his clothes in the living room and hiding in a closet. Deciding against it, he went to let Mom in on the joke. She didn't laugh. She was too nauseous, and couldn't see or stand. After a 120 MPH drive to UAB Hospital, I was fortunate enough to see her smile one last time. She remained in a vegetative state for two more months before passing away on her 68th birthday.

My father, brother (also a lawyer), and I, with the help of my wonderful wife, sat by Mom's side day and night. I continued to work on existing cases, and decline new clients. To make matters worse it was the summer time — when the court system all but shuts down. I would have lost my business, let alone my mind, if not for virtual services.

We all read about virtual law firms and the virtual services they use such as receptionists, typists, and remote control applications. However, this summer I learned that these services provide an important safety net even in a traditional law practice like mine with office space. In this issue of SmallLaw, I'll tell you about three virtual services that literally saved my law firm.

You Can't Avoid the Phone Forever

After word got out that I was having a hard time, a friend relayed my troubles to Jill Nelson, the the top dog at Ruby Receptionists, a virtual receptionist service in Oregon gaining momentum among lawyers. Sympathetic to my plight, Ruby offered to answer my phones until I got back on my feet. A few email messages later I had a system in place. A warm, professional group of receptionists greeted callers, knew what to ask, and knew the people with whom I needed to talk. With Ruby I was able to concentrate on simply surviving the loss of a parent, instead of playing phone tag.

Making the benefits of Ruby even more obvious is my ability to review all calls from my iPhone via the Ruby Receptionist app. It displays who called, lets you know if they left a message (transcribed by the Ruby staff) or a voicemail, and enables you to create a new contact entry. Even cooler is the app's ability to notify Ruby of my whereabouts so that my phone doesn't ring during hearings. I can even message Ruby from the app to give them special instructions such as returning a call to a client for me.

You Can't Think of Everything

While sitting helpless in the hospital, I tried to get some work done. While I could accomplish more than I thought possible with my iPad (read my previous SmallLaw column, Using the iPad 2 in the Field in a Wrongful Death Case), there were times when I needed to access my desktop computer.

For example, the day I had to make a mad rush back from the hospital to the courthouse for a hearing I had forgotten a document I needed to present to the court in hardcopy form. Its residing in my Dropbox account was of little use since I couldn't print reliably from the iPad. I spent the hour drive to my hometown tracking down buddies who could print the document for me.

How much simpler it would have been to have a remote desktop server in place! Enter iTeleport for iPad, which I now have thanks to the efforts of TechnoLawyer. Now when I'm out of the office and need access to my desktop it's only a click away. iTeleport leverages the iPad's beautiful touchscreen to recreate my desktop computer. It perfectly implements the touch controls so that I can print documents, run non-iOS programs like Microsoft Word, and even stream music and movies from the office to my mobile location.

You Won't Have Time to Type

On another occasion, I again found myself in my least favorite place — under the gun. I had a brief due that couldn't be put off any longer without detriment to my client, so there I was resembling a trained bear on a motorcycle in a hospital waiting room pecking away at the iPad's virtual keyboard (sometimes virtual is not a virtue). This document needed some serious appellate formatting that made blood drip from my ears. If I'd only had somebody to type it for me.

Now that I'm enjoying 20/20 hindsight, I've started using LegalTypist. Unlike a virtual paralegal, which I suspect would be overkill for most of us, LegalTypist is simply that — an administrative assistant who optimizes your workflow. I can email a recorded dictation file or just dictate using a telephone. Within 24 hours, I received the document formatted properly for my jurisdiction. The best thing is I don't have to train anybody, implement weird proprietary software, or have a monthly contract for services I don't use often. The company is just there when I need them without a commitment to justify when bookkeeping.

The Bottom Line on Preserving Your Bottom Line: Plan Ahead

Life is unkind to everyone at times. However, a large law firm can keep rolling along if one of its lawyers becomes unavailable. Small law firms — solo practices in particular — don't have a deep bench or any bench at all. My mother's death crippled me emotionally and nearly crippled my law practice too. Had I known then what I know now I could have had services like Ruby, iTeleport, and LegalTypist in place to ease my stress during my time of need. These services are more affordable than ever, even on a rookie solo's nonexistent budget. You'll never be fully prepared for the unthinkable. Fires, natural disasters, and even death are very real threats to our legal careers. Plan ahead SmallLaw subscribers, plan ahead.

Written by Gadsden, Alabama lawyer Clark Stewart.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Dictation/OCR/Speech Recognition | Laptops/Smartphones/Tablets | Online/Cloud | SmallLaw

TL NewsWire Top 20 Products of 2011

By Neil J. Squillante | Monday, December 19, 2011

This special edition of TL NewsWire was originally published on December 15, 2011.

In 2011, we reported on 212 new products in TL NewsWire — far more products than any other legal publisher to my knowledge (TL NewsWire is one of nine TechnoLawyer publications).

For each product we cover, we track the number of clicks. Not for nefarious reasons mind you. We track clicks in the aggregate so that we can see which products you and your fellow subscribers find most and least interesting to help guide our future coverage. We also track clicks so that we can engage in one of publishing's most enduring cliches — the annual top 10 list.

Wait. Did I say top 10? Silly me. At TechnoLawyer, we always give you more for your money (even though TL NewsWire is free). Below you'll find the TL NewsWire Top 15 Products of 2011.

1. TrialPad

In the year of the iPad, it seems fitting that an iPad app tops the list. TrialPad replaces an ELMO for displaying documents. Lit Software recently released version 2, which contains more advanced trial presentation features. Will TrialPad disrupt incumbents Sanction and TrialDirector? Only time will tell, but Lit Software appears to be the leader among companies developing legal-specific iPad apps.

2. Workshare PDF Professional

You have to give Workshare a lot of credit for its insane pace of software development. It's the Adobe Systems of the legal industry. Speaking of which, Workshare PDF Professional takes aim at Adobe's Acrobat with a low price of $79.

3. Canon imageFORMULA DR-C125 Scanner

As someone who appreciates elegant design and feels there's too little of it in our industry, the imageFORMULA DR-C125 captured my attention because of its space-saving upright design and U-turn paper path. Apparently, many of you agreed by ranking it third.

4. LexisNexis Firm Manager

SmallLaw columnist emeritus Mazy Hedayat (Crazy Mazy) is a tough lawyer to please. So imagine our surprise when he praised Firm Manager, LexisNexis' cloud practice management system. Thanks in part to Firm Manager, 2011 marked the turning point for cloud applications in the legal industry.

5. Workshare Point

Document management remains the most popular topic among TechnoLawyer members, but I didn't realize how many of you have an interest in Microsoft SharePoint until we covered Workshare Point, which transforms SharePoint into a legal-specific document management system. Kudos to Workshare for having two products in the top five.

6. MyCase V2.0

The second cloud practice management system on the list, MyCase uses Facebook-like technologies for interacting with your clients, including billing, communications, and document sharing. Perhaps the more apt comparison is Salesforce.com's Chatter.

7. Smartsheet

Another hot area — project management, especially for law firms charging flat fees or under pressure from clients not to exceed engagement letter estimates. Traditionally, you practically needed the equivalent of a medical residency to use project management software. Smartsheet is a cloud application that attempts to simplify this once obscure (for law firms) discipline.

8. Kodak SCANMATE I920 Scanner

Too little too late for this troubled American icon? Well, many of you found Kodak's entry into the sheetfed scanner market of interest. Like Canon's scanners, the SCANMATE i920 supports supports TWAIN and ISIS applications.

9. Nylon Sleeve With Handles

Easily the biggest surprise on the list. Why? Because it's the only product among the top 15 that we covered in a roundup article as opposed to a feature article (roundup articles appear below the feature article in each issue of TL NewsWire so they're not as prominently, um, featured). Incidentally, I have two of these sleeves — one for my iPad 2 and one for my MacBook Air. It was my search for a sleeve with handles that led to our coverage of this product.

10. RogueTime Version 1.1

RogueTime ties into your iPhone's Phone app so that you can convert phone calls into time entries (iPhones capture the time of each call). Apps like RogueTime could persuade lawyers to use their iPhone as their only phone.

11. KnowledgeTree

KnowledgeTree is a cloud document management system. In our coverage, we focused on the new KnowledgeTree ExplorerCP, a desktop application that connects to the mothership.

12. Doxie Go

I think we covered this portable scanner before any other legal publisher. Its cable-free and PC-free design seems liberating. Doxie Go will soon have some competition. We received a pre-release demo this week, but I can't tell you about it yet. Stay tuned to TL NewsWire.

13. Sohodox

Cloud skeptics at small law firms rejoice — a document management system for 1-20 users that runs on your own damn hardware.

14. NetDocuments R1-2011

Yes folks, another document management system. And none other than the undisputed champion of cloud document management systems. NetDocuments redesigned its user interface this year.

15. ClearContext Professional 5

This Outlook add-on learns your habits so that it can start taking care of tasks for you. It can even make email messages disappear for a specified period of time so that you can fool yourself into thinking you've achieved zero inbox.

You Want More?

So there you go. The top 15. What's that? You want a top 20? Okay, okay. I won't write about them, but numbers 16-20 were (drumroll please):

16. AdvologixPM

17. ActionStep

18. Pathagoras 2011

19. Credenza Pro

20. Chrometa

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Business Productivity/Word Processing | Collaboration/Knowledge Management | Copiers/Scanners/Printers | Document Management | Email/Messaging/Telephony | Gadgets/Shredders/Office Gear | Laptops/Smartphones/Tablets | Online/Cloud | Practice Management/Calendars | TL NewsWire

Cloud Applications in Ancient Babylon; A Law Firm's New Phone System; Verizon Data Plan Caveat; ScanSnap S1500 Review; Funny Email Disclaimer

By Kathryn Hughes | Thursday, December 15, 2011

Today's issue of TL Answers contains these articles:

Ken Laska, Lessons About Cloud Security From Historical Icons Hammurabi And Sitting Bull

Jason Pink, Our Law Firm's Search For A New Phone System: What We Learned

Greg Goonan, A Caveat About Verizon Data Plans When Traveling Internationally

Alli Lyde-Stad, Review: Fujitsu Scansnap S1500

Paul Bagley, My Late Friend's Amusing Lawyer Email Disclaimer

Don't miss this issue — or any future issues.

How to Receive TL Answers
Do you believe in the wisdom of crowds? In TL Answers, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The TL Answers newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Backup/Media/Storage | Coming Attractions | Copiers/Scanners/Printers | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Online/Cloud | Privacy/Security | TL Answers

BigLaw: Google+: Do the Lawyers at Your Firm Need Another Social Network?

By Adrian Dayton | Wednesday, December 14, 2011

Originally published on August 16, 2011 in our free BigLaw newsletter. Instead of reading BigLaw here after the fact, sign up now to receive future issues in realtime.

I'll be honest. I greeted the fanfare of Google+ (pronounced Google Plus) — yet another Google social network — with a healthy dose of skepticism. Remember Google Buzz? What about Google Wave? Both had big coming out parties and neither lasted past beta. And let's not forget Dodgeball, which Google bought and then killed. But hey, Orkut is big in Brazil.

So what about Google+? Does it have what it takes to find a place among the big three — Linkedin, Facebook, and Twitter? Or will Google again drop the social ball, especially now that it needs to manage 19,000 new employees courtesy of its Motorola acquisition?

What Google+ Has Going for It

Google+ had an outstanding launch, growing in just two months to more than 25 million members despite being available only by invitation. By comparison, at the beginning of 2009 Twitter had an estimated five million members after almost three years of operation, while Facebook had around 40 million members after six years. Google+'s rapid growth increases its chances of success.

While Google+ has a number of interesting features, the most intuitive and useful is Circles. Think "circle of friends" in which you have a circle of work buddies, a circle of friends from law school, a circle of people that you haven't seen since grade school but who always want to comment on your posts, etc.

Currently, I think of the big three as three circles — Facebook is very personal, Twitter is for content sharing with professionals, and Linkedin is for all my serious business contacts.

Google+ Circles makes a compelling argument: "You can have all three here in one service, and keep them separate."

What Google+ Has Going Against It

Let's face it — Google+ is late to the party. Although the tech community may be fast to move from Geocities to Friendster to MySpace to Facebook to Friendfeed, we really don't know if the average joe — prospective clients of yours in particular — will switch to a new social network.

Take my father for example. He is 63 years old and logs into Facebook every evening. Sort of. He logs into my Mom's account because he doesn't really like the idea of belonging to a social network. Google+ is going to have a difficult time assimilating many of the older generation that came kicking and screaming to Facebook. Have you ever tried to help convince an elderly person it's time to move into an assisted living center? It's near impossible. Facebook is just as "sticky" for most people as an elderly person's home.

My Recommendation for Midsize and Large Law Firms

Join Google+ and learn how to use it (let me know if you need an invite). Remember the contrarian rule of marketing? Go where your competitors aren't. If you practice intellectual property or environmental law, or work with technology companies (especially startups), your prospective clients are already hanging out on Google+, but not many lawyers have taken the time to do the same. When legal questions and issues arise, you will be well suited to demonstrate your expertise and build some new relationships.

Written by Adrian Dayton of Marketing Strategy and the Law.

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Answering this question requires digging up some dirt, but we do with the best of intentions. Published first via email newsletter and later here on our blog, BigLaw analyzes the business practices, marketing strategies, and technologies used by the country's biggest law firms in an effort to unearth best and worst practices. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Law Firm Marketing/Publications/Web Sites | Online/Cloud

Thoughts About Document Assembly; SafeSync Review; Timeslips; ScanMate I920; eCopy

By Neil J. Squillante | Friday, December 9, 2011

Today's issue of TL Answers contains these articles:

Mark Deal, Thoughts About Document Assembly Software and Consultants

Kevin Maloney, Review: Safesync for Cloud Document Storage and Syncing

Henry Murphy, Thoughts About Timeslips and New Versions

Manning Huske, Tip: Kodak SCANMATE I920

Sandy Bautch, Insider Tip: Ecopy Paperworks for Bates Stamps

Don't miss this issue — or any future issues.

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